SPIN(TM) is a CHR-based format, but with an emphasis on building TSL and incorporating PPM strategy. It's a different delivery of the top hits, it's doing something different that you won't find on the radio or even through the Internet or iTunes right now. It's about providing something different and compelling, and a reason to tune in-- because the blend or transition to the next song will almost always be something you haven't heard before because it is new. Right now, this soft launch is a testbed for other markets. We are trying to gauge what works and what doesn't. It's an opportunity to see the results firsthand in a live environment, rather than through projections. So the programming may eventually skew one direction or the other, depending on the market. We are finishing up imaging at the moment, and we're finalizing other agreements with the parties involved. I'll be happy to share any pertinent and relevant information so long as it doesn't violate or affect any sensitive agreements in place.
Meanwhile, I'm keeping busy also keeping spin control in check. I welcome any questions, and I'm always open to debate. I just want to make sure that people understand what is transpiring in the proper context. Though we have had thrilling success with the industry, JamTraxx Media is not just a "mixshow company" or "that company that loves dance music." There are some news reports saying that we are launching a "dance station." That is simply not the case. There are reports that we have bought the time. That is definitely not the case. There are reports that the brokered shows will be ditched as soon as possible. That is not the case, either. It's hard, almost impossible, to correct these news sources, but I want to try my best to nip any inaccuracies in the bud.
Davidson has contracts with their third party program brokers and they honor their agreements. They are just exploring new programming avenues and revenue streams with us, and we are happy to help them. This is a way for everyone to try their hand at something different, and get some good publicity and data in the process. We're not looking at flipping the station 24/7 at this time. That's just simply not the point of this exercise right now. I am curious to see what type of reaction will be generated in the market.
Once the web stream server has been upgraded, we'll post the link for you to sample. I'm always curious to hear what even the armchair quarterbacks have to say. LOL
Kind regards,
JD