Unexperieinced broadcasters like the sound of 50 KW on AM. They buy it regardless of where it is or what the coverage looks like. Believe me, WSJC used to be much stronger than it is today. Isn't that the case with most of the old big boy am's. I remember KAAY in Little Rock. What a power house in the day. Can't hardly find them today. Oh, but let's not forget, they're 50 KW!