• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Short Sports Don't Work - Less Is Really Less

  • Thread starter fred flintstone
  • Start date
F

fred flintstone

Guest
Study shows Clear Channel ratings are up but revenue is down. Short ads half as effective at communicating USP.
RadioDailyNews.com:
After Clear Channel started pushing advertisers to buy shorter, more expensive ads, David Allan, a St. Joseph's University marketing professor, decided to study whether that's a good deal. It's not, he concluded
Click to expand...
FULL ARTICLE - PHILADELPHIA INQUIRER
http://www.philly.com/mld/inquirer/business/14954923.htm
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom