B
Bob_Hudson
Guest
Thanks Chris for the good laugh on sdradio.net with the line "The morning talk show battles are heating up with four shows on the AM dial: Chip Franklin at KOGO, Rick Roberts at 760 KFMB, Stacy Taylor at 1360KLSD, and Mark Larson at the top of the dial at San Diego 1700 AM."
If this is a battle, it's clear the loser has already been decided: the listeners. And the winner may well be KFI. Roberts and Taylor are not going anywhere in the ratings: they've each been at those gigs long enough that the market has sampled them and made up their minds about them. Larson at AM 1700 might as well be sticking a bullhorn out the window to broadcast his show. I don't know what his numbers were like at KOGO with its big signal, but apparently they were not big enough for them to want to keep him. He's a genial niche talker on a bad signal.
Okay Franklin: he's Baltimore and that ain't San Diego. I'm trying to remember who last came into town from back east and took the local radio scene by storm ??? The KOGO morning audience for years has been tuning in for news and information, not talk and not for someone with schtick but no local perspective. Even Prescott parked his schtick at the door, but he had the perspective of someone who's been intimately involved with the affairs of this town for what close to years? Maybe Franklin will be the quickest study in town, but I tell you, if you don't ever (or often) go back and forth between California and the world back east, you cannot begin to comprehend the cultural gulf: it's wider than you can imagine. One of the most off target slogans is, "People are pretty much the same wherever you go." No they're not.
The question is whether KOGO can afford a learning curve?
Meanwhile, "battles?" It looks like the would be warriors have no weapons.
If this is a battle, it's clear the loser has already been decided: the listeners. And the winner may well be KFI. Roberts and Taylor are not going anywhere in the ratings: they've each been at those gigs long enough that the market has sampled them and made up their minds about them. Larson at AM 1700 might as well be sticking a bullhorn out the window to broadcast his show. I don't know what his numbers were like at KOGO with its big signal, but apparently they were not big enough for them to want to keep him. He's a genial niche talker on a bad signal.
Okay Franklin: he's Baltimore and that ain't San Diego. I'm trying to remember who last came into town from back east and took the local radio scene by storm ??? The KOGO morning audience for years has been tuning in for news and information, not talk and not for someone with schtick but no local perspective. Even Prescott parked his schtick at the door, but he had the perspective of someone who's been intimately involved with the affairs of this town for what close to years? Maybe Franklin will be the quickest study in town, but I tell you, if you don't ever (or often) go back and forth between California and the world back east, you cannot begin to comprehend the cultural gulf: it's wider than you can imagine. One of the most off target slogans is, "People are pretty much the same wherever you go." No they're not.
The question is whether KOGO can afford a learning curve?
Meanwhile, "battles?" It looks like the would be warriors have no weapons.