Philadelphia Radio Ratings: December 2023

[pjc1961]

Covering the survey period from Thursday, November 9, 2023 thru Wednesday, December 6, 2023, age 6+ overall:
View 1: Philadelphia - RadioInsight
View 2: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis from Research Director, Inc. will be available on Thu. 12/28/2023.

 

[101tm]

TDY still (within the margin of error) beating Q, but they’re down quite a bit, along with WOGL. Don’t think it’s a cause for concern, I’d attribute a lot of that to sister station B101 probably taking some from WOGL and TDY.

 

[CassChopper96]

TDY still (within the margin of error) beating Q, but they’re down quite a bit, along with WOGL. Don’t think it’s a cause for concern, I’d attribute a lot of that to sister station B101 probably taking some from WOGL and TDY.

yelp. After the holiday seasons other stations will rise back to their normal numbers again

 

[Larry]

It’s also interesting to see the increase in WDAS-FM. Makes me wonder where those additional listeners came from. Another radio station or increased radio audience last month?

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc.:

Radio Ratings Roundup, December 2023, Part 2 | Research Director, Inc.

The Ratings Experts from RESEARCH DIRECTOR, INC. – in conversation with math magicians from XTRENDS – have been in a heated debate recently. Look

researchdirectorinc.com

25-54: 1. WBEB (up from #6) 2. WMMR 3. WDAS 4. WUSL 5. WIP (down from #2) 6. WXTU
18-34: 1. WBEB 2T. WXTU 2T. WUSL 4. WMMR 5. WBEN-FM
18-49: 1. WBEB (up from #5) 2. WUSL 3. WMMR 4. WXTU (down from #1) 5. WDAS 6. WIP (down from #2)

It’s also interesting to see the increase in WDAS-FM. Makes me wonder where those additional listeners came from. Another radio station or increased radio audience last month?

While WBEB had an expected increase in cume of nearly 35% over the previous survey, the overal market cume was "essentially flat".
Thus, WDAS may have drawn from other outlets -and/or- the audience that they already have listened for longer periods.

 

[DavidEduardo]

While WBEB had an expected increase in cume of nearly 35% over the previous survey, the overal market cume was "essentially flat".
Thus, WDAS may have drawn from other outlets -and/or- the audience that they already have listened for longer periods.

Remember, in the PPM in a single week period the average listener uses ("cumes"") about 5 stations, and in a longer period the number is even greater. And, more important, a person's P1 this week is not always the same next week. Many radio users increase and decrease their usage of their two or three favorite stations for a variety of reasons.

 

[JH_Radio]

And, more important, a person's P1 this week is not always the same next week. Many radio users increase and decrease their usage of their two or three favorite stations for a variety of reasons.

Such as what reasons?
For example maybe a listener doesn't like football so doesn't listen to WIP as much during the football season?

 

[DavidEduardo]

Such as what reasons?

Mood, looking for info on some news item or event, variety after hearing one station's playlist for a long time, favorite morning show on vacation,

For example maybe a listener doesn't like football so doesn't listen to WIP as much during the football season?

No, they switch to another of their array of favorite stations for a while if there is too much talk about a particular sport or team.

People don't totally switch stations... they share time listening to different ones, often in same day or week.

 

[wibgradio99]

talking to friends and relatives, their choice is 99.9 or 105.7 and on a other go to out of the city 98.5 and 104.1 no mention of 106.1, they just don't connect with it for SOME reason, maybe the owners, their numbers are accurate.