USING NIELSEN DATA IN PROMOTIONAL MATERIALS
A client station may refer to the station’s ratings in past rating periods in promotional materials. While we encourage clients to take advantage of this benefit, there are some guidelines that the client must follow when using our data in this way. This policy brief provides a plain-language overview of these guidelines and other related information.
GENERAL GUIDELINES FOR CLIENTS
A client station can use Nielsen data in their marketing collateral so long as the client: is licensed to use the data, sources the data correctly, and is factual.
LICENSED TO USE THE DATA
Nielsen Information is copyrighted and reserved for the exclusive use of properly licensed clients and their representatives. The specific data to which a client is licensed to use is defined in that client’s Nielsen license agreement. A client may not use (or refer to) any Nielsen data that is not covered by the client’s license agreement. If you are not a subscriber or their authorized representative, you can not release this data for general usage no matter how you got it.
SOURCING FOR SUBSCRIBERS
The term ‘sourcing’ refers to the proper disclosure of Nielsen as the source of the audience estimates. When sourcing audience estimates, the client must include the market name, survey period, type of audience estimate, applicable daypart, and applicable demo. For example: “New York Metro, January 2019, Average Quarter-Hour Estimates, Monday-Friday 6AM-Midnight, Persons 25-54.” The client should also mention that the audience estimates are subject to all qualifications and limitations stated in the report.
SOURCING FOR PUBLIC RELEASES
The data released to authorized newsletters, magazines, newspapers and websites is limited to the basic 6+ (PPM) or 12+ (Diary) share and cume 6 AM to Midnight M-Sun information for subscribed and qualified stations. Additionally, 18-34 and 25-54 rankers are released but without share, rating or AQH person data which is not publicly released data. The data released to authorized media may be supplemented by the addition of format and ownership data added by each media source and is the property of that source. Any references to such published information must meet "fair use" conditions and must contain a source reference or link.
CLAIMS
When including additional information or perspective within the promotional materials (i.e. making a ‘claim’ about the audience data), it is essential that the claim be factual. The Federal Trade Commission has issued guidelines regarding deceptive claims of broadcasting audience coverage. For additional information regarding the FTC guidelines, please see Chapter 16 of the Nielsen Audio Description of Methodology. In order to conform to the FTC guidelines, a claim should be supported by the sourced data; should be plain-spoken and clear; should not omit any published data that disproves or conflicts with claim; nor be misleading in any way.
EMPLOYEES AND SOCIAL MEDIA
While media-related employees are authorized users of Nielsen data in the context of their employment with the client organization, a media-employed individual is not a licensed user of Nielsen data per se. As such, a media-related employee may not post any Nielsen data or claim based upon Nielsen data on a social media outlet unless the posting is a re-posting of a station-originated posting in its entirety (including all required sourcing.) This means that Radio Discussions users may may make reference to subscriber data available elsewhere, but may not copy and post it beyond the limited "fair use" conditions and restrictions.
RADIO DISCUSSIONS
It's better to link an authorized source, such as a subscriber website or a Nielsen-approved website or publication, than to copy actual data. You my make mention of the "headlines" from such a publication, but entire tables, charts or lists are not allowed.
Ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
IN ALL CASES, WHEN POSTING NIELSEN RATINGS, YOU MUST PROVIDE A LINK TO THE SOURCE OF THE INFORMATION.
A client station may refer to the station’s ratings in past rating periods in promotional materials. While we encourage clients to take advantage of this benefit, there are some guidelines that the client must follow when using our data in this way. This policy brief provides a plain-language overview of these guidelines and other related information.
GENERAL GUIDELINES FOR CLIENTS
A client station can use Nielsen data in their marketing collateral so long as the client: is licensed to use the data, sources the data correctly, and is factual.
LICENSED TO USE THE DATA
Nielsen Information is copyrighted and reserved for the exclusive use of properly licensed clients and their representatives. The specific data to which a client is licensed to use is defined in that client’s Nielsen license agreement. A client may not use (or refer to) any Nielsen data that is not covered by the client’s license agreement. If you are not a subscriber or their authorized representative, you can not release this data for general usage no matter how you got it.
SOURCING FOR SUBSCRIBERS
The term ‘sourcing’ refers to the proper disclosure of Nielsen as the source of the audience estimates. When sourcing audience estimates, the client must include the market name, survey period, type of audience estimate, applicable daypart, and applicable demo. For example: “New York Metro, January 2019, Average Quarter-Hour Estimates, Monday-Friday 6AM-Midnight, Persons 25-54.” The client should also mention that the audience estimates are subject to all qualifications and limitations stated in the report.
SOURCING FOR PUBLIC RELEASES
The data released to authorized newsletters, magazines, newspapers and websites is limited to the basic 6+ (PPM) or 12+ (Diary) share and cume 6 AM to Midnight M-Sun information for subscribed and qualified stations. Additionally, 18-34 and 25-54 rankers are released but without share, rating or AQH person data which is not publicly released data. The data released to authorized media may be supplemented by the addition of format and ownership data added by each media source and is the property of that source. Any references to such published information must meet "fair use" conditions and must contain a source reference or link.
CLAIMS
When including additional information or perspective within the promotional materials (i.e. making a ‘claim’ about the audience data), it is essential that the claim be factual. The Federal Trade Commission has issued guidelines regarding deceptive claims of broadcasting audience coverage. For additional information regarding the FTC guidelines, please see Chapter 16 of the Nielsen Audio Description of Methodology. In order to conform to the FTC guidelines, a claim should be supported by the sourced data; should be plain-spoken and clear; should not omit any published data that disproves or conflicts with claim; nor be misleading in any way.
EMPLOYEES AND SOCIAL MEDIA
While media-related employees are authorized users of Nielsen data in the context of their employment with the client organization, a media-employed individual is not a licensed user of Nielsen data per se. As such, a media-related employee may not post any Nielsen data or claim based upon Nielsen data on a social media outlet unless the posting is a re-posting of a station-originated posting in its entirety (including all required sourcing.) This means that Radio Discussions users may may make reference to subscriber data available elsewhere, but may not copy and post it beyond the limited "fair use" conditions and restrictions.
RADIO DISCUSSIONS
It's better to link an authorized source, such as a subscriber website or a Nielsen-approved website or publication, than to copy actual data. You my make mention of the "headlines" from such a publication, but entire tables, charts or lists are not allowed.
Ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
IN ALL CASES, WHEN POSTING NIELSEN RATINGS, YOU MUST PROVIDE A LINK TO THE SOURCE OF THE INFORMATION.
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