I've said this before, but it bears saying it again. Though I usually prefer to listen to music, there are times when I want to hear spoken word programming. I don't care if the spoken words on the radio sound like the news section of a newspaper or the editorial page. That means I don't care if it's strictly hard news or if it's talk about things that are in the news. If I didn't hang out in this forum, I wouldn't know that 106.7 had spoken word programming that I might like. And, if I didn't know that I could find spoken word programming on 106.7, since it isn't one of my preset buttons, I'd never stumble across it by accident.
I don't much care who they hire to run the place, or what he puts on the air. If they don't do a better job of letting potential listeners know that they exist, their ratings will continue to suck.