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Miami-Ft. Lauderdale-Hollywood Radio Ratings: December 2023

What those not proficient in Spanish may not see is that "MIA" does not just stand for the Airport Code for Miami, it is also the word for "mine" as in "yours and mine".
 
Significant increase at WMIA. It will be interesting to see how the format fares as they are really off to a good start.

The call letters for WMIA are leftover from its previous format, not for its branding as Magic 93.9
 
CentralFL said:
Significant increase at WMIA. It will be interesting to see how the format fares as they are really off to a good start.

The call letters for WMIA are leftover from its previous format, not for its branding as Magic 93.9
Click to expand...
Still pretty lucky that they're fitting for a Spanish format. Just like it was pretty lucky that SBS snagged a station in Tampa, WSUN, and named it "El Zol".
 
Top 5+ demo rankings analysis from Research Director, Inc.:

Radio Ratings Roundup, December 2023, Part III | Research Director, Inc.

The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the reindeer-driving wizards from XTRENDS – are taking a break from
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WAMR 2. WHQT 3. WXDJ 4. WLYF 5. WKIS 6. WMIA (up from #15 - as mentioned by Huff above)
18-34: 1. WHQT 2T. WAMR 2T. WEDR 4. WFEZ (up from #7) 5T. WRTO 5T. WXDJ (up from #9) 8. WRMA (down from #4)
18-49: 1. WHQT 2. WAMR 3. WXDJ 4. WMIA (up from #14) 5. WRTO 6. WKIS
 
Huff said:
WMIA's rise (P25-54 from 15th to 6th) is especially impressive when you consider the flip to Magic happened with less than two full weeks left in the survey.
Click to expand...
What is even more impressive are the "Week 4" numbers where the station just can't go any higher in rank!
 
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