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Los Angeles + Riverside-San Bernardino Radio Ratings - December 2022

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pjc1961

Covering the survey period from Thu. 11/10/2022 thru Wed. 12/7/2022,
L.A. Ratings Jul-Dec 2022 Age 6+ Overall and Riverside-San Bernardino Jul-Dec 2022 Age 6+ Overall

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49 via
AllAccess.com Research Director INC/XTrends PPM Analysis Dec 2022 - Scroll down to see L.A. Market

Age 25-54: 1. KOST 2. KBIG 3. KLVE 4. KRTH 5. KIIS (up from #9) 6. KYSR T7. KTWV T7. KCBS-FM
Age 18-34: 1. KOST T2. KYSR T2. KRRL 4. KBIG T5. KIIS T5. KRTH (up from #10)
Age 18-49: 1. KOST (up from #6) 2. KLVE 3. KBIG 4. KRTH 5. KYSR 6. KIIS 7. KRRL T8. KTWV T8. KLAX
 
TheBigA said:
Christmas helped KOST, but had no effect at KKGO.
Click to expand...
The few country stations that have "gone Christmas" achieve no audience growth, but they prevent their core cume from defecting in December. So it is a protective move, particularly in a market that is not very country in mood or lifestyle.
 
DavidEduardo said:
The few country stations that have "gone Christmas" achieve no audience growth, but they prevent their core cume from defecting in December. So it is a protective move, particularly in a market that is not very country in mood or lifestyle.
Click to expand...

Looking at the Top 5 country stations, there was no big drop during the first week of December. In fact the country stations in Houston went up a bit. Chicago was flat.
 
TheBigA said:
Looking at the Top 5 country stations, there was no big drop during the first week of December. In fact the country stations in Houston went up a bit. Chicago was flat.
Click to expand...
As I said, in markets that are only light lifestyle ones, this seems to be a good defensive move against loss to mainstream AC Christmas stations.
 
pjc1961 said:
Covering the survey period from Thu. 11/10/2022 thru Wed. 12/7/2022,
L.A. Ratings Jul-Dec 2022 Age 6+ Overall and Riverside-San Bernardino Jul-Dec 2022 Age 6+ Overall

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49 via
AllAccess.com Research Director INC/XTrends PPM Analysis Dec 2022 - Scroll down to see L.A. Market

Age 25-54: 1. KOST 2. KBIG 3. KLVE 4. KRTH 5. KIIS (up from #9) 6. KYSR T7. KTWV T7. KCBS-FM
Age 18-34: 1. KOST T2. KYSR T2. KRRL 4. KBIG T5. KIIS T5. KRTH (up from #10)
Age 18-49: 1. KOST (up from #6) 2. KLVE 3. KBIG 4. KRTH 5. KYSR 6. KIIS 7. KRRL T8. KTWV T8. KLAX
Click to expand...
Wow, KYSR is not faltering. Their morning drive must be that remarkable to overcome demographic challenges.

Or LA is 15-20 years behind the rest of the country [and the world], given that most people moved on from alternative rock. :D I kid, I kid. Well, sort of...

In all, iHeartMedia is dominant among 18-34. All but walled off from Audacy and the usual suspects.
 
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