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LA Ratings for November

DavidEduardo

DavidEduardo

Moderator/Administrator
Staff member
Take your pick of sources for the 6+ numbers, the headline is the large recovery of KIIS, having gone 3.7 > 4.0 > 4.9 to rejoin the top 5 stations overall in LA.

Again, iHeart's strategy of AC, Hot AC and CHR give them the #2, # 3 and #5 positions in the market.

More at Los Angeles - RadioInsight
 
radio128 said:
And to what can we attribute the meteroric rise of KIIS? The popularity of Taylor Swift?
Click to expand...
A better array of currents now that summer is well past us. And, additionally some improvements in the Nielsen panel. The pandemic made keeping panel households in the sample and active to be very difficult and there was a lot more weighting than desired (a panel in a perfect world has zero weighting).
 
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