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KVVF/KVVZ

MarinRadioRocks said:
Hi

Are these station formats sustainable

Is a sale in the future?
Click to expand...
Remember, this is a San Jose embedded market station, not a full SF one. But San Jose is the major part of the San Francisco Hispanic market and so the 18-49 share of KVVF should be looked at as media buyers do: Persons 18-49 in San Jose. Although it is wobbly, as all Bay Area Hispanic numbers have been for a number of hears, it ranged this year from a 3.1 to a 4.6 and that is a very good share there. In San Francisco it averages around a 2.0, so when sold withg KSOL and KBRG you have an SF total of around 7 shares in the full SF market always.
 
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