True, but so are most people who listen to commercial FM, which runs commercials placed by the ad agencies. Big business still advertises on radio, despite the fact that in the US probably 95% or more have, and frequently use, smartphones, and -- at least according to Mr. Eduardo's radio listening stats in other threads -- a similar percentage of people listen to FM.
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KKDZ 1250 at new transmitter site
- Thread starter xmtrland
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But, if we're still talking about ethnic programming, not just traditional English language (aka white), my bet is a larger percentage of people of color have shifted to streaming as their primary. With the exception of AM listening, that doesn't mean those same people never listen to radio. It simply means that radio is no longer the only way to hear music and entertainment. As I've mentioned several times already; there's simply no need for consumers of Hispanic or other relatable ethnic programming to tolerate inferior-quality AM, nor do they.
If you missed what David said up-thread in post #62:
They have. There's a higher percentage of Hispanics with smartphones than non-Hispanic whites.
None. Translated to digital, that is "0".
The is not stream or service specific to the Venezuelan diaspora. That would be a good place to start. The Venezuelans have little experience with streams, as the infrastructure in the country the fled was neither developed nor open to free expression. Starting with a known medium, and then extending tentacles to new media would be the best method.
And we are not talking about music and entertainment. We are talking about people forced to flee from their homeland by a corrupt and totalitarian government.
It's been 64 years since the Cuban migration to Miami and other areas of Florida and yet the overwhelming voice of that community is over-the-air radio. The focus of opposition to the totalitarian regime of Cuba is on radio... and nearly all on AM radio in fact.
I see a huge parallel with the Venezuelan situation. A translator (taking one of the improperly operating ones populating in that market) would be a good start and a nucleus for expansion to other areas and other media.
And in this case we are talking about a community in exile that could use a voice, just like stations such as WQBA, WFAB, WRHC, WAQI and others have been the voice of the Cuban exile community for nearly 60 years. And several still are, and others have joined in as older stations changed, were sold or, in one case, had their license revoked.
Well there you go David! Your next venture. A Venezuelan music and news stream. Probably won't be a problem with Sound Exchange.
The interest is not in music... it would take a dozen or so different formats to please all the different music styles that are / were popular in Venezuela.
What is needed is a group of exiled Venezuelan broadcasters... many fled due to confiscation of the independent TV stations and the closing of opposition radio stations (two-thirds of all AM and FM stations are gone)... who know the idiosyncrasies of the Venezuelan culture and the needs of the refugees.
I think that in the community that has the largest centralized group of Venezuelans in the US is a good place to start.
Oh, almost all Venezuelan music from the past is covered by Sound Exchange. But, again, this is not about music.
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