KFRC PD GONE!

[mrradioguy99]

Re: KFRC PD GONE!To Be A Jack Station 9-01

> GB - Now THAT is interesting and exciting speculation - I
> hope you're right. And if 106.9's signal is weaker than
> 99.7, I can see Infinity swapping formats and making it "Hot
> 99.7." I've got to disagree though with the comment that
> most KFRC listeners are on "fixed incomes." The Baby Boom
> years are considered to be 1945-1960. That means that the
> oldest Boomers are 60, and the youngest are 45. Most of us
> are still working. I'm 53, both my wife and I still work,
> and we have more combined household income than ever before.
> With a dozen years left on my mortgage and kids in college,
> I doubt I'll be able to retire until 2017 or so.
>
> "Randy in Eugene" made a good point about advertisers not
> paying attention to older consumers, and advertising on
> lower rated stations with a younger audience. That explains
> how K-101/Star 101.3 can soldier on forever with the same
> basic format and be a top biller despite usually mediocre
> ratings.

This is the same debate that is going on in NYC where oldies on WCBS was replaced by JACK. The old WCBS was a top 10 biller in New York.

Despite the fact that 45 year olds have a lot more disposable income than 23 year olds, advertising agencies have come to the conclusion that they can make an impact on what the 23 year old buys, while the 45 year old is going to go more on what he has bought before. I am not saying that is my opinion, just what the advertising agencies go by.

 

[LKellerIII]

Re: KFRC PD GONE!To Be A Jack Station 9-01

> This is the same debate that is going on in NYC where oldies
> on WCBS was replaced by JACK. The old WCBS was a top 10
> biller in New York.
>
> Despite the fact that 45 year olds have a lot more
> disposable income than 23 year olds, advertising agencies
> have come to the conclusion that they can make an impact on
> what the 23 year old buys, while the 45 year old is going to
> go more on what he has bought before. I am not saying that
> is my opinion, just what the advertising agencies go by.

Good point, if true. At my age, I doubt I ever make impulse buys based solely on adverstising. But like anybody at ANY age, advertising increases my awareness of products and brands - and can influence my buying decisions
>

 

[tanim_95]

Re: KFRC PD

> What's curious is that the other Bonneville Variety Hits
> stations in St Louis,
> Phoenix and Chicago are doing really well.

Here's something I just posted on the Missouri board regarding the St. Louis and Phoenix Variety Hits stations --

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[quoted text from mikebatchelor's message]

> I like the Arch quite a bit. Musically, they are pretty much
> the same as "Jack," but I think the reason that they are
> doing so well is that they have the personality that Jack
> lacks by having a full staff of veteran jocks, and not just
> a computer filled with obnoxious liners. I like the name
> better, in that it reflects on the market. People know the
> Arch; they don't know Jack.

Well said. It's for the same reasons that I believe KPKX "98-7 the Peak" here in Phoenix (which I'm pretty sure was one of the first stations in the U.S. with this format) is doing well (although their 12+ numbers have descended a bit over the past couple books.) From what I gather, they are live and local in most or all dayparts. And the "Peak" name fits well in this market, just like "Arch" is appropriate for St. Louis. One of the slogans used by 98-7 the Peak is "mountains of music" - I LOVE THAT! BTW, Emmis launched "The Peak", but then they sold the station to Bonneville.

Unless I'm forgetting/missing something, I don't understand the relevance of the "Jack" name in NYC or Chicago.

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