B
BobAltimari
Guest
I strongly feel Infinity might just flip OGL anyways. But, to understand my reasoning, let's take a trip back in time...
Rewind back to the years 1986-87. What were the two big movies of that time? The Big Chill and Dirty Dancing. This kicked off a whole new love of what would now be called "true oldies", but I'm jumping ahead.
Radio saw the impact of these films and decided there was gold in them thar hills. So, you saw a proliferation of oldies stations crop up almost overnight. Here in Philly, we already had WFIL, which made a return in 1983. Knowing Am didn't stand a chance in FM-dominated universi, the braintrust at CBS decided to dump hot hits for the oldies. Read: eschewed younger demos for the money ones.
What happened is what's prevalent at most stations nowadays....the tight playlist. These songs were great to hear when the stations came back. But, the playlists got crispy and the burnout rate was huge.
Plus, over the years you had new formats chomping away, moreover Jammin Oldies and Classic Hits. These formats were purported to be the second generation of oldies stations. Oldies then had to either s*** or off the pot, for lack of a better analogy. The result? Oldies morphing into the product we know today, heavy on the Motown/70's rhythm titles.
But, thanks to the aforementioned tight playlists, these titles got cooked as well. And you can't move forward with an evolution, lest you border on becoming a Hot AC. Current day oldies now faces an identity crisis. Rather than finding a solution that might, as best, keep the format above water...many programmers are flipping to other formats, moreover known as variety hits.
Can OGL still be JACK-ed? Of course. Now, let's analyse the impact.
First off, BEN wouldn't stand a chance. I think Kevin Fennessey said that GM would more than likely turn tail and either flip back to Mix or park some other format on 95.7. Again, GM would be on the outside looking in.
Nextly, WPEN would probably expand their playlist up to 1975...while still whoring out the weekends. Not the recipe for sucess.
Sunny would go more 60's and 70's and might catch fire for a bit. It would behoove them to move more towards the MOR-ish style they first employed when they came back, but that can be filed under "Things I wish stayed the same" and "Personal feelings".
The big winner? B-101. The MINUTE OGL dumps oldies, you watch the B. They will either go all oldies (60's and 70's for a week/weekend) then add more gold product. I think OGL shares more of an audience with B rather than PEN or Sunny. Jerry Lee is no slouch/dummy. Because he knows, if he won't do it, Sunny will.
So, to wrap this up:
WINNERS: Sunny and B
LOSERS: Ben and PEN. <P ID="signature">______________
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
Rewind back to the years 1986-87. What were the two big movies of that time? The Big Chill and Dirty Dancing. This kicked off a whole new love of what would now be called "true oldies", but I'm jumping ahead.
Radio saw the impact of these films and decided there was gold in them thar hills. So, you saw a proliferation of oldies stations crop up almost overnight. Here in Philly, we already had WFIL, which made a return in 1983. Knowing Am didn't stand a chance in FM-dominated universi, the braintrust at CBS decided to dump hot hits for the oldies. Read: eschewed younger demos for the money ones.
What happened is what's prevalent at most stations nowadays....the tight playlist. These songs were great to hear when the stations came back. But, the playlists got crispy and the burnout rate was huge.
Plus, over the years you had new formats chomping away, moreover Jammin Oldies and Classic Hits. These formats were purported to be the second generation of oldies stations. Oldies then had to either s*** or off the pot, for lack of a better analogy. The result? Oldies morphing into the product we know today, heavy on the Motown/70's rhythm titles.
But, thanks to the aforementioned tight playlists, these titles got cooked as well. And you can't move forward with an evolution, lest you border on becoming a Hot AC. Current day oldies now faces an identity crisis. Rather than finding a solution that might, as best, keep the format above water...many programmers are flipping to other formats, moreover known as variety hits.
Can OGL still be JACK-ed? Of course. Now, let's analyse the impact.
First off, BEN wouldn't stand a chance. I think Kevin Fennessey said that GM would more than likely turn tail and either flip back to Mix or park some other format on 95.7. Again, GM would be on the outside looking in.
Nextly, WPEN would probably expand their playlist up to 1975...while still whoring out the weekends. Not the recipe for sucess.
Sunny would go more 60's and 70's and might catch fire for a bit. It would behoove them to move more towards the MOR-ish style they first employed when they came back, but that can be filed under "Things I wish stayed the same" and "Personal feelings".
The big winner? B-101. The MINUTE OGL dumps oldies, you watch the B. They will either go all oldies (60's and 70's for a week/weekend) then add more gold product. I think OGL shares more of an audience with B rather than PEN or Sunny. Jerry Lee is no slouch/dummy. Because he knows, if he won't do it, Sunny will.
So, to wrap this up:
WINNERS: Sunny and B
LOSERS: Ben and PEN. <P ID="signature">______________
FOX News Alert: YOU SUCK!!! Ya like apples?</P>