If the Estrella Media stations are sold (as has been rumored) with one or more going religious (or some other format) then I would think the obvious play for KEGL is a second try at a Spanish language format.
Really does look like FSR is on it's way. If not KFXR, it'll be on KEGL. If iHeart does launch FXR in DFW, what'll that mean for Cumulus' Ticket?
La Preciosa didn’t work the first time, what makes you think it’ll work again?
There's a whole new audience listening to Spanish A/C. The core artists of the format are no longer Jose Jose and Camilo Sesto, but instead they're Luis Miguel, Camargo y Luciano and Chayanne.
The mistake is assuming that all LGBTQ+ persons have the same tastes in music and entertainment.
"La Preciosa" in Dallas did not work because of two things: first, the originators of the format, Recuerdo, at HBC (Univision now) put the "real" version of the format on first. Second, the local Clear Channel PD modified the format and tried to make it more contemporary and made things even worse.
TCU Basketball on 1190 in the daytime is fine....at night will anyone in Fort Worth hear it on 1190. I guess iHeart is going to promote the hell out of the 1190 app to hear night basketball games. Man Cumulus its taking it in the shorts. Maybe, they will get SMU basketball from KAAM for KLIF.
Would something like the format of Mega 101 in Houston be a future possibility for 97.1? Would have a signal advantage over the Latino Mix 107.1/107.9 simulcast in DFW. How similar is the music on Luna 98.3 which is also a rimshot, and a possible EMF target?
The nice way of putting Palm Springs' reputation is that it tends to attract very sociable gay men. The not-so-nice way of putting it is that it attracts aging circuit queens, the kind of people who judge people based on their appearance and not much else. (Whether that's fair or not is a question I can't address.) Dance music tends to appeal to that cohort.
Probably not on a long-term basis. When same-sex marriage first became a possibility in 2008, Shreve & Co., the heritage jeweler in San Francisco, rushed ads on the air featuring same-sex couples, but that was taking advantage of a particular event. (That's where we went!) And there was a rush due in large measure to Proposition 8. But I think that's a unique circumstance.
It was also on a subpar signal that didn't reach parts of the sprawl that is the Houston metropolitan area.
Other than specialty shows, of which there are many, I don't see this as an audience builder at all.
I’d say that was extreme stereotyping of the LGBTQ+ community here. Yes there is a subset of party people. But most are not of that lifestyle. A friend and his partner moved here four or five years ago; he’s in his 60’s and a retired media director of a major agency in San Francisco. What attracted him to the city were the much lower retirement costs and the general acceptance of gays everywhere from healthcare to restaurants. .
Well, that's the reputation it has - and, yes, there is stereotyping within the "community". I don't think it's as bad as it used to be but it's still there. Of course there are counter-examples.
I go to Palm Springs a lot (it's only a 45 minute drive from the East Valley) because of its variety of good restaurants. Obviously, I'm not in the club scene, but all I see is very average looking people who you can only identify as gay by their same sex partner (if even that). To me, the party scene seems more made up of "weekend visitors" and attendees of the White Party and other young gay events as well as the well-over-the-top gay parade. The rest is really no different than straight couples... the noisy parties at STVR homes are mostly straight under-30-something people.
How many general market stations carry Hispanic programming? One? I am talking full-stick, Cedar Hill, 100kw High, Wide and Deep.
In many markets with large Hispanic populations there are multiple full market signals doing Spanish language formats.
