Otherwise, it is tricky, deceitful and just a gimmick.
If you are referring to specialty weekends as being gimmicks and deceitful, and so forth......I highly and 100% disagree. It's simply having fun with your music, your audience and showboating your massive library and proving to your audience the enormity of your radio station's potential. Stick to the basics weekdays, have fun on the weekends. Ever hear of casual Fridays, weekends?? Same concept applies. How many times over nearly 13 years must I explain this??? It's not science.