Google TV, the company’s rebuilt streaming platform running on Chromecast devices and some third-party smart TVs, could soon feature free, ad-supported streaming television.
According to
Protocol, the company has held discussions with programming partners about building a lineup of linear streaming channels, similar to other device maker services like Samsung TV Plus, LG Channels, the Roku Channel and other offerings from Amazon and Vizio. The report suggests the service could arrive as soon as this fall though it may end up waiting until early 2022.
Google will reportedly package the channels with a live guide on Chromecast devices and on smart TVs, it will serve the channels alongside integrated over-the-air broadcast signals.
