• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Good News (if you want to call it that)

E

elevator_opratr

Guest
As least Boston no longer has the embarrassment to be called "the only top 10 market without a smooth jazz station." Not because they now have a smooth jazz station. But because Boston has just been bumped down by Arbitron to market 11 to make way for Atlanta. Now every top 10 market has a smooth jazz/chill station. Will that last, though? Ratings in Dallas and Houston aren't lookin' so hot.
 
> As least Boston no longer has the embarrassment to be called
> "the only top 10 market without a smooth jazz station." Not
> because they now have a smooth jazz station. But because
> Boston has just been bumped down by Arbitron to market 11 to
> make way for Atlanta. Now every top 10 market has a smooth
> jazz/chill station. Will that last, though? Ratings in
> Dallas and Houston aren't lookin' so hot.
>
With Dallas/Ft. Worth & Houston covering many counties, plus having plenty of Class C stations (C1, C0, & C) covering more areas than C3 & C2 (the same as B1 & B for the top 3 markets), ratings will look lower, but it's possible billing for smooth jazz might be higher than the higher rated stations. When I saw the ratings for Dallas/Ft Worth & Houston, there are many more stations being rated than a market like Chicago & New York. I believe smooth jazz isn't higher in Houston & Dallas/Ft Worth has to do with a higher Hispanic population (typically listen to spanish language formats) & country music being more popular. While Milwaukee isn't a top 10 market, their full market smooth jazz station is getting ratings similar to Houston & Dallas, while Urban AC rates better on a 6kw equivalent Class A than Smooth Jazz for Milwaukee. I don't know the breakdowns in the markets mentioned, but in Chicago, it rates well because Chicago has a high Black population and is programmed well enough for it to do well, plus heritage is on their side for WNUA.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom