Still a shock. But the Big 10 wants to the be the NFL of College Football in regards to tv schedule. And with the lineup:
Noon/FOX, 3:30/CBS, 7:30/NBC; it does feel like it
FOX generally does better in the first window of their NFL coverage due to the markets the NFC represent (NY, Philadelphia, Chicago, Detroit, Tampa Bay, etc.)
CBS dominates the late afternoon window in the NFL
And NBC, well they're king of primetime NFL, why not the same in College Football.