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Country radio choices in Sacramento?

K

K108 Sacramento

If Entravision establishes country on their 103.5 signal, what should they do this time to improve their chances of maximizing market share and TSL? What will they call it, with new country, the wolf, the bull, and the ranch already taken? Doing this should make for some interesting competition.
 
Is there a news story that Entrevision is planning to flip 103.5 KHHM to Country? What about its simulcast sister station, 98.9 KCVR-FM in Columbia? Both currently play an English/Spanish language Rhythmic format.

Sacramento has one full power Country station, 105.1 KNCI, owned by Bonneville. And iHeart has a country FM translator, 107.1 The Bull, fed by 93.7 KYRV-HD2. Currently KNCI is #5, while K296GB 107.1 is #19, just under a one rating.
 
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