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Clear Channel wants to quit Arbitron!

M

mr_arbitron

http://www.fmqb.com/Article.asp?id=93097<P ID="signature">______________
We send you a $1 every other day. Please fill out your diaries.

Promised incentives: Up to $5-$10

Diversified Areas: up to $60</P><P ID="edit"><FONT class="small">Edited by mr_arbitron on 06/15/05 02:04 AM.</FONT></P>
 
Re: Clear Channel does not want to quit.

<http://www.fmqb.com/Article.asp?id=93097

Clear simply wants more progress on electronic measurement. The only alternative now is Arbitron's PPM. So this sounds like a more of a ush on other broadcasters than on Arbitron.

______________
>We send you a $1 every other day. Please fill out your diaries.

It does not work that way.

>Promised incentives: Up to $5-$10

The main incentive is given at placement, not after. Additional incentives are being experimented with to improve diary returns, but not adopted in all markets.

>Diversified Areas: up to $60

There is no such thing as a "diversified area." And no one gats $60 for a diary.
 
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