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Christmas Format

Before stations adopted to what is popular now as a Christmas format 7/24 in early November, AM Top 40's in the sixties went to a Christmas rotation with their normal Top 40 format. I understand many stations stayed in the Top 40 format throughout the Christmas Eve and day hours. One Top 40 in upstate NY though, wouldn't pay weekend jocks or normal shift DJ's to stay in format and instead shipped reel to reels of recorded Christmas music out to the engineer at the transmitter. Paid the engineer to read the meters and monitor the reels. This was their format from 6 PM Christmas Eve until midnight Christmas day. Did most AM Top 40's stay in their rock format throughout Christmas?
 
Seems like the top 40 stations would mix a few Christmas tunes in as Christmas approached, but never went all Christmas. Also, they tended to primarily play rock and roll Christmas songs. The MOR/full serve AC's usually went all Christmas on Christmas Eve and Christmas Day.
 
Growing up in Tulsa Oklahoma in the 60's/70's, I seem to recall the local Top40's KAKC and KELI going all-Christmas on Christmas Eve through Christmas Day, then back to the regular format. The full service KVOO and KRMG did the same IIRC.
 
A lot of Christmas songs were updated, and some even created, for the format ("Rockin' Around the Christmas Tree", etc.).
 
IIRC, B/EZ stations were perhaps the only stations that you would consider "All Holiday". Many of the B/EZ stations I remember often had holiday music running 24/7 a few days before Christmas. But it was the generic Muzak stuff. No pop hits or classics like they have today.
 
Speaking of the Tulsa market, I remember the Beautiful Music station in the late 70s / early 80s (KBEZ, "Easy 93," 92.9 FM) going all Christmas possibly the week of Christmas? Christmas Eve morning? Not sure when... but then at 6pm Christmas Eve they would begin their "Festival of Music" which was commercial-free Christmas music from 6pm Christmas Eve to midnight Christmas night.

BTW, although they played the Percy Faith and so on, they also played Neil Diamond's (current at the time) Christmas album, same with Alabama, Barbra Mandrel, and a couple of others. (As a kid, I thought everything they played was OLD... only recently have I found out they were playing current stuff, too!)

I always used to listen for the last Christmas song right before midnight, and then listen to them go back into regular programming... it always felt odd to me for some reason... looking back, I have no clue how they could have done it any better...

In the late 80s / early 90s (but before they went alternative) Tulsa's "Hot New Z104.5" (KMYZ-FM 104.5 Pryor / Tulsa; top-40) was actually playing some sort of choral music in the wee hours of Christmas morning! I think by 10am Christmas morning they were back to their regular mix of Rock 40 and Christmas rock.

As I remember it in the late 70s / early 80s, stations of all formats were still mixing in format-appropriate Christmas music until Christmas Eve when they often would play syndicated specials of back to back Christmas music that started 6pm or midnight Christmas Eve and would run until noon, 6pm, or midnight Christmas day (usually noon or 6pm).

In particular, one of the local ACs (Magic 99) ran a special in the early 80s I think, called "A Special Christmas." It was hosted and ran for 12 hours... but they played it twice, so it ran 6pm Christmas Eve to 6pm Christmas day.
 
WASL 100.1 and WTRO 1450 in Dyersburg, TN would sumulcast an easy listening Christmas mix on Christmas morning until probably Noon, even though WASL was hot AC at the time, and WTRO was country and later oldies. Now that WASL is classic rock, they stay with the format, possibly with some rock Christmas music thrown in, but WTRO is still doing the easy listening.
 
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