Brian Wilson out as WSPD/Toledo PD/Afternoon Host

[Radiofreewill]

http://www.toledofreepress.com/2012/11/12/brian-wilson-leaves-wspd/

Man, there's gonna be some awkward moments down there when he swings by to pick up his belongings.

Oh, wait...

 

[DToTheJ]

http://www.toledoblade.com/TV-Radio/2012/11/13/Controversial-radio-host-off-area-airwaves.html

“WSPD will not be hard-pressed to find someone who has a better wit, greater charm, and a far deeper knowledge base than Brian Wilson had,” said former Toledo Mayor Carty Finkbeiner, whom Mr. Wilson referred to as Mayor Pant-Load. “He was one of the most boring talk show hosts I ever had the opportunity to briefly listen to.”

 

[microbob]

Nice article about How Clear Channel is drowning in debt.


http://www.toledoblade.com/Economy/...edo-s-WSPD-owes-billions-to-Bain-Capital.html

 

[umfan]

Yep. Kind of hard to do innovative things when nearly all of your revenue goes to debt service.

CC will restructure and sell a lot of properties at some point. It'll be a chance to remake the radio landscape when that happens.

 

[microbob]

Clear Channel is The Hostess Twinkie of radio.

 

[Radiofreewill]

And now Andy Stuart is leaving too

http://www.toledoblade.com/local/20...WSPD-general-manager-Andy-Stuart-resigns.html

Just what the heck is going on over there?

 

[umfan]

I think CC is cutting costs and will lose the local content in favor of syndicated hosts.

 

[TheBigA]

CC will restructure and sell a lot of properties at some point. It'll be a chance to remake the radio landscape when that happens.

That's funny...who's gonna BUY 'em? They'd be faced with the same problems CC has now.

 

[TheBigA]

The real story here is that this is not a Clear Channel problem, or a local Toledo problem. This is a problem with the entire AM news/talk format across the country. The audience is aging and dying off. Advertisers aren't interested anymore. Scan message boards in other markets, and you'll see the same thing happening at stations owned by Cumulus, Entercom, and more.

 

[KFodor]

The real story here is that this is not a Clear Channel problem, or a local Toledo problem. This is a problem with the entire AM news/talk format across the country. The audience is aging and dying off. Advertisers aren't interested anymore. Scan message boards in other markets, and you'll see the same thing happening at stations owned by Cumulus, Entercom, and more.

Then, why is WHIO AM/FM in Dayton #2 in the market with almost double-digit shares? And has decent 25-54 demos to boot...

It's not all aging and dying listeners. There's a lot more to it. But, many talkers have stuck with that aging audience, squeezing it for every last drop of ad revenue, instead of doing needed changes to go where that younger audience is. And it ain't AM.

 

[TheBigA]

Then, why is WHIO AM/FM in Dayton #2 in the market with almost double-digit shares? And has decent 25-54 demos to boot...

Probably heritage. That's worth a lot these days. I'd love to see a break-out of AM vs FM. The FM has much more power.

But, many talkers have stuck with that aging audience, squeezing it for every last drop of ad revenue, instead of doing needed changes to go where that younger audience is. And it ain't AM.

They're dancin' with the one who brung 'em. Now that Boortz is retiring, Cox will replace him with "Nein, nein, nein." I don't think that's going to be an improvement. Political talk doesn't work with younger demos. But the only real choice is sports talk.

 

[KFodor]

Then, why is WHIO AM/FM in Dayton #2 in the market with almost double-digit shares? And has decent 25-54 demos to boot...

Probably heritage. That's worth a lot these days. I'd love to see a break-out of AM vs FM. The FM has much more power.

But, many talkers have stuck with that aging audience, squeezing it for every last drop of ad revenue, instead of doing needed changes to go where that younger audience is. And it ain't AM.

They're dancin' with the one who brung 'em. Now that Boortz is retiring, Cox will replace him with "Nein, nein, nein." I don't think that's going to be an improvement. Political talk doesn't work with younger demos. But the only real choice is sports talk.

The FM is beating the AM now..and the demos on FM are younger. Heritage does matter, yes. But only to the oldsters. The younger ones have no base reference for the heritage...

 

[unitron]

Well, it's not like he was the first person named Brian Wilson to get fired this year.

 

[wilson1000]

I agree with Jason on this...shocker I know Sports talk? No. That's what tv is for.