From R&R Online:
"According to Arbitron VP/Domestic Research Dr. Ed Cohen, the ratings company will implement a weighting system in cases where multiple cell phones in a given household are called and each individual agrees to participate in a survey. For example, should two people in a household be contacted and consent to take part in a ratings survey, each diary would be worth half as much as a single diary placed in a household."
Great...now the issue will be: WHICH listener (the hip hop kid or the
country fan) would have meant more to their P1 station IF they had been credited at 100% instead of 50%. More wobbly garbage from the company that
holds your career by the balls. How about NOT placing more than 1 diary in
a household? Eastlan doesn't take more than 1 respondent per household.
Why can't Arbitron do it??
"According to Arbitron VP/Domestic Research Dr. Ed Cohen, the ratings company will implement a weighting system in cases where multiple cell phones in a given household are called and each individual agrees to participate in a survey. For example, should two people in a household be contacted and consent to take part in a ratings survey, each diary would be worth half as much as a single diary placed in a household."
Great...now the issue will be: WHICH listener (the hip hop kid or the
country fan) would have meant more to their P1 station IF they had been credited at 100% instead of 50%. More wobbly garbage from the company that
holds your career by the balls. How about NOT placing more than 1 diary in
a household? Eastlan doesn't take more than 1 respondent per household.
Why can't Arbitron do it??