80s on Classic Hits?

[semoochie]

The British Invasion didn't ruin rock-n-roll; it saved it! Remember the Beatles influences? Buddy Holly, Chuck Berry etc.

 

[TheFonz]

The British Invasion didn't ruin rock-n-roll; it saved it! Remember the Beatles influences? Buddy Holly, Chuck Berry etc.

Well, you're half right. Their music in the early years did have a '50s influence. The music went sour later in the '60s when the Beatles (and others) began to focus on social/political issues and drug use.

 

[DavidEduardo]

Comment was made that the 55+ listeners are unnatractive to the Ad agencies, yeah I know this is the way it is, but it's total BS. That Demo has plenty of $$$$$$$$$$$ to spend.

Jason covered this quite nicely and neatly.

Here is a question for you: if you had to spend $2 in advertising to create each sale to 55 and older listeners, yet the profit per sale was $1, would you do it?

The issue with 55+ is that the group certainly spends, but to make it change buying habits, it takes more impressions. The cost of having to buy more ads is more than the potential for profit, so agency accounts are quite specific about not buying 55+.

I asked a former sales manager of one of America's absolute top oldies (now more classic hits) stations how many 55+ buys he had seen in his tenure there... he said "one" and that was for a ballot initiative that affected older people.

 

[oldies76]

"Summer of 1978"

Andrea

You mean..Fall of 1981. ;D

 

[Retro]

The classic hits station here plays music from the 60's, 70's and 80's, however the 80's that they do play are only the tried and true overplayed hits from back then though.

 

[Retro]

BTW, the official oldies station here has been sliding in some 80's titles also, but nothing that goes "WOW" yet though.

 

[vchimpanzee]

I can't believe what Mike Harvey's syndicated show gets away with. Some of those 80s songs sound completely out of place on a station that's still playing the 60s ... on a SHOW that's still playing the 60s.

 

[firepoint525]

Usually when a "classic hits" or "oldies" station starts playing some '80s, they usually start by playing stuff with a "retro" feel to it, throwbacks to earlier times, like Queen's "Crazy Little Thing Called Love" or almost anything from Billy Joel's Innocent Man album, especially "Uptown Girl." Or they will play '80s hits by some of their already established artists. This is how they get away with playing "Kokomo" by the Beach Boys when they might not play anything else that was on the charts at the same time as "Kokomo" (fall of 1988).

 

[vchimpanzee]

Usually when a "classic hits" or "oldies" station starts playing some '80s, they usually start by playing stuff with a "retro" feel to it, throwbacks to earlier times, like Queen's "Crazy Little Thing Called Love" or almost anything from Billy Joel's Innocent Man album, especially "Uptown Girl." Or they will play '80s hits by some of their already established artists. This is how they get away with playing "Kokomo" by the Beach Boys when they might not play anything else that was on the charts at the same time as "Kokomo" (fall of 1988).

One of the first oldies stations in Charlotte was on the air at the time "Uptown Girl" was on the charts. The man who wrote about such things in the local paper said that station should play "Uptown Girl".

One thing that's different about standards: they do play brand new recordings which sound like they were done in the 40s, but with much better technology.