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4 more 4 the PPM, Arbitron signs four new groups

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Tig1150

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Arbitron today announced that four leading radio groups – Bonneville International Corporation; Emmis Communications Corporation; Greater Media, Inc. and Lincoln Financial Media – have entered into multi-year agreements for Portable People Meter radio ratings when the new audience ratings technology is deployed in the 50 markets encompassed in Arbitron’s previously announced PPM rollout plan. Arbitron plans to launch the Portable People Meter system as its radio ratings service to the top 50 markets, beginning with Houston in July 2006, pending Media Rating Council accreditation.
 
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