Stations which change formats, keep moniker/imaging

Anyone else notice this happens sometimes, when a station changes its format, even just slowly evolves its playlist, but has the same moniker, same imaging voice even?

A couple examples:

KXTZ/KXDZ, Pismo Beach/Templeton, CA. "The Beach". Used to be straight classic rock, slowly went classic hits after awhile, slowly went adult hits, all the way to a variety hits station, over about 15 years' time. Same moniker, same imaging voice. Changed slogans about four times: "The Central Coast Classics" to "Classic Hits" to "95.3 the Beach, Rockin' Classics!" to "95.3 the Beach, playing the most variety!"

An even crazier example from the same marker: KKAL/92.5, "The Krush". Started as a very female oriented hot-AC, but flipped to an adult album alternative format (that was actually quite successful, been around for like 7 years now). Still the same moniker, different slogan though I think.

In same market, 93.3/KZOZ, went mainstream rock to active rock, same imaging voice.

In Sitka, AK, "103.1 the Rock", was active rock but went classic rock, keeping same moniker.

KYYY/92.9 Bismarck, ND is a perfect example. Y93 was a soft rock station for several years in the 2000s, but slowly went to Hot AC. And now it's a full-blown CHR! However, they used to be a CHR from 1975-1996 and a Hot AC from 1996-2004.
KELN 97.1 North Platte is another example, they used to be Adult Contemporary and then went full-blown CHR yet their moniker is 'Mix 97.1', which was their moniker during the AC days!

WKSS Meriden/Hartford CT was "Kiss" as a beautiful music station, flipped to CHR in 1984 and has remained "Kiss" to this day.

KISS in San Antonio went from AOR to oldies and back to rock in a two year span beginning in 1990 and kept the KISS name.

Mix 93.3 in Kansas City went through two sets of calls (KLSI and KMXV) and from AC to Hot AC to CHR with the same name.

Q-104, also in Kansas City, went from top-40 to country and kept the Q-104 name, though it did briefly drop Q-104 for Young Country 104 KBEQ when it launched the country format. It even uses the same logo it used as a top-40 station today, though it now has "#1 for New Country" inscribed underneath it where it used to say "The #1 Hit Music Station."

WKYS 93.9 in Washington DC was beautiful music KISS and uses the same name as an urban station.

KEGL in Dallas went from top-40 to rock and remained "The Eagle."

KOAS in Las Vegas went from smooth jazz to urban AC and remained "The Oasis," though it finally dropped that moniker for Old School 105.7 a few years ago.

WDOD- Chattanooga. Was a AAA/Alternative hybrid as "96.5 the Mountain" and flipped to CHR keeping the "Mountain" name. They eventually did change the name to the current "Hits 96"

99.7 the Point changed (or morphed) from AC to Hot AC and kept the imaging and name.

The old "Star 97" here in Nashville kept that name through several format changes, 1999-2005, but then limped along for another seven years with formats that mostly hammered their call letters (WRQQ) into our heads, until they finally sold to K-Love in 2012.

Several examples in Northern Michigan:
94.3 and 92.5 the Fox (WFCX/WFDX) have kept their slogan through a few format tweaks. Started out as a straight-up classic hits station but has eventually drifted more toward a Jack or Bob-type format (very 90s heavy) in recent years.
Sunny 101.9 (WLDR), which was hot AC, kept that name after a flip to country. They finally dropped the Sunny after a flip from country to variety hits as "101.9 the Bay".
92.9 the Breeze (WJZQ) started off as smooth jazz, then kept that nickname after a flip to AC. They finally dropped the Breeze after flipping to CHR as "Z93".

WJZQ was one of the last affiliates of the old Jones satellite SJ format, also heard (around here) on KUJJ/101.9 Tri-Cities and KZAL/94.7 Manson/Wenatchee. They went defunct in September 2008.

Easy 105.9 Myrtle Beach SC, which has had two simulcast partners, WYEZ from 2000 to 2007 and WGTN-FM since 2007, started out playing mostly instrumentals with lots of violins. I think the logo stayed the same through an evolution to maybe one-third instrumentals with lots of standards and some soft AC. The station was called "Your Relaxation Station". By around 2008 the instrumentals were all but gone and over the next several years it became harder to find standards that were not newer recordings. Then even the newer standards became hard to find, but softer AC artists such as The Carpenters were still there. This week, I heard Neil Diamond and that's about it for the really soft AC. And a lot of songs sound more like AC than soft AC, At least they no longer call it "Your Relaxation Station" and the web site is under construction but shows a new logo. However, the name "Easy" is still used.

WMC-FM 99.7 in Memphis has gone by FM100 since the early 70's when they were album rock and has kept the name in all the variations of top 40/AC?CHR that they have been ever since.

WASL 100.1 in Dyersburg, TN had been SL-100 since the 80's and changed from top 40 to AC and then classic rock. It wasn't until 2015 when they changed the name and format to Jack FM.

I think it's really common when the station drifts between similar formats.

For instance, KBEE "B98.7" in Salt Lake City started off AC in 1995. Then drifted Adult CHR in 1998. Then Modern AC (almost alternative) in 2001. Then regular AC in 2002. Then back to Hot AC in 2006. Then full-on CHR in 2013. Then back to AC today. Never any big format changes -- just gradual evolution of the playlist and image voice.

Yet through all this time, it's generally kept some variation of the slogan "Today's Hits, Yesterday's Favorites --- the all-new B98.7." (Which "new" is hilarious, considering the station is 22 years old).