The station switched formats in August of 2006, right at the start of the Fall book. In the Winter, Spring and Summer books it was down to the low 3 shares in 12+ and was below 15th in 25-54. Compare to 5's in 2002 and mid to high 4's in 2003. It was on a fairly dramatic slide, with the under-55 demos pretty much disappearing.
The station had commercials. They were likely part of a cluster package or sold cheap. Having lots of spots is not a sign of prosperity; it may just mean that the station has to sell lots of cheap spots to survive.
Maybe you missed where I said they got a .1 share. That's 1/10th of one share.
Does anyone think Breakthrough Radio is actually gonna do better than the Smooth Jazz format?
No but it will cost less and could qualify as a tax deduction. Or perhaps they're paying for use of the frequency.
Pretty sure iHeart is applying for the 102.5 translator.
As for deductions, iHeart might be able to write off the airtime it gives CHOP as a donation. I'm not familiar enough with business taxes to know for certain, but it seems plausible that free airtime for a non-profit could qualify.
Wouldn't WJJZ on 102.5 interfere with Reading's WRFY(Y-102), which incidentally is also an iHeart station?
Do you think that .1 share is from listening to 1480 or someone listening to 106.1 HD2?
WMGK HD2 fills a nice void with their Oldies format.
The standards audience is older than the oldies format. How likely do you think someone that age is to own an HD radio?