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KOY AM and FM flipping to Regional Mexican

DavidEduardo

DavidEduardo

Moderator/Administrator
Staff member
This piece is being presented to agency time buyers and says it all;

"Hi All,

iHeartMedia Phoenix is excited to announce that we will be launching a NEW Hispanic station, El Patrón, on Thursday, September 14th.

Attached is the El Patrón media kit.

Launch info includes:

- El Patrón will air on 93.7FM/1230AM (will keep KOY call letters)
- Format is Mexican Regional
- Launch date is Thursday, September 14th
- El Patrón will be Commercial Free until Monday, October 2nd
"

The 93.7 signal is moving to a 99 watt facility on South Mountain, giving it a HAAT of over 1500 feet.
 
If they pronounce them right, it could sound like "Oye". Sure more likely to attract more ratings than the bland talker they have now.

I believe this is CC Phoenix's first incursion into Spanish-language radio?
 
Cinquenta y cinco Fenix Kah-Oh-EegreeAgah

YIKES! KNAI must be tremblin' in their botas. Wonder why I ♥ Debt was late to launch El Patron in the Valley? 12~Thirty has been laying goose eggs since Danny Davis and worn out oldies departed...smooth jazz, all business, KFYI-2, and now Espanol. Well, at least the rentals on that tall stick pay for the electricity and property taxes for the crack house on Buckeye Rd.
 
With the sub-cap to be lifted this or next month - this is a good way to pressure an AM friendly Spanish language operator to end some nuisance with a purchase so Clear Channel can buy another FM.
 
Fenwick said:
With the sub-cap to be lifted this or next month - this is a good way to pressure an AM friendly Spanish language operator to end some nuisance with a purchase so Clear Channel can buy another FM.
Click to expand...

There are no AM friendly Spanish language broadcasters. Hispanics way under-index in AM usage.

As to the FCC, there is no firm indication that sub-caps will be limited.
 
Poor I ♥ Debt...they've tried everything with 12~Thirty, except to sell it. Now that it's paired with a translator presents an opportunity. Wonder if CCF would like to have two Ancient Modulation stations and two FM translators to go with their half of 88~Three? Nah.

Now, can someone 'splain to Nurse Jeff and me how they were able to move the three letter calls from 5~Fifty to 12~Thirty? And does I ♥ Debt really think the KOY call letters have any value? ....maybe to Gary Edens.
 
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