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The future of 98.1 FM

J

Jul

Guest
I wonder will CBS/Entercom make a programming major change with 98.1 FM in the coming weeks and or months in light of the recent layoffs at the station or will they keep the station as is? What are your thoughts about this?
 
Jul said:
I wonder will CBS/Entercom make a programming major change with 98.1 FM in the coming weeks and or months in light of the recent layoffs at the station or will they keep the station as is? What are your thoughts about this?
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The changes they made were intended to improve the station's performance in 25-54 (as opposed to the strong 55 and over seniors-centered core they used to have). It seems to have worked, with significant improvements book to book over the last three books since the changes were made.


The station has moved up several rank positions in 25-54, and is far more competitive on transactional buys. If they do any more changes, it will be to eliminate the hundred or so pñre-1974 songs they still play in regular rotation and to increase the percentage of late 70's and 80's songs to further flush out the geezer demos.
 
DavidEduardo said:


The changes they made were intended to improve the station's performance in 25-54 (as opposed to the strong 55 and over seniors-centered core they used to have). It seems to have worked, with significant improvements book to book over the last three books since the changes were made.


The station has moved up several rank positions in 25-54, and is far more competitive on transactional buys. If they do any more changes, it will be to eliminate the hundred or so pñre-1974 songs they still play in regular rotation and to increase the percentage of late 70's and 80's songs to further flush out the geezer demos.
Click to expand...

Why hasn't the euthanization of geezer music taken place at classic rock radio yet? Major, medium and small market, all of them seem to still be playing CCR, the Doors, the Stones, Led Zeppelin, the Who, etc.'s tracks from the late '60s and early '70s. Yes, a lot of '80s and even '90s rock is now being played, but every hour seems to include three or four nuggets from the "advertisers wish those listeners would just curl up and die already" years. Is there no pressure on classic rock stations to kill off the dinosaurs and go to '80s/'90s nearly exclusively?
 
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