Despite volumes being written on this board and on Facebook, none of these greedy, money-grubbing radio group owners have figured out the mass market demand for radio stations that play every song ever recorded since the beginning of time in one gigantic rotation. They just haven't figured out that literallly everyone has 50,000 songs on their phone that they all like equally; or they having nothing but obscure indie bands on their phone.
This in reality describes such a miniscule amount of the audience you'd never be able to program to it, let alone keep the lights on. Every amateur programmer who gets their hands on an LPFM or dying AM station insistes that decades of resarch is wrong, and that if you only played all of Donny Osmond's greatest hits, you'd be number one in every demographic.
The reality is, it's a 20 minute drive to work. If you're playing 4 songs in a row that no one remembers, your audience isn't going to unanimously say "Oh wow, I haven't heard that in years and I love it". More like, "what the hell is that", which is EXACTLY what my wife said on our recent long road trip when an oldies station popped on "Bertha Butt Boogie"
This in reality describes such a miniscule amount of the audience you'd never be able to program to it, let alone keep the lights on. Every amateur programmer who gets their hands on an LPFM or dying AM station insistes that decades of resarch is wrong, and that if you only played all of Donny Osmond's greatest hits, you'd be number one in every demographic.
The reality is, it's a 20 minute drive to work. If you're playing 4 songs in a row that no one remembers, your audience isn't going to unanimously say "Oh wow, I haven't heard that in years and I love it". More like, "what the hell is that", which is EXACTLY what my wife said on our recent long road trip when an oldies station popped on "Bertha Butt Boogie"