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Aren't Reading and the Lehigh Valley separate DMAs?

N

Nanis

I'm not sure Reading/the valley are two radio DMAs. I nedd an answer to this question because I am making a radio dma map.
 
Nanis said:
I'm not sure Reading/the valley are two radio DMAs. I nedd an answer to this question because I am making a radio dma map.
Click to expand...

There are no radio DMAs. DMA is a Nielsen television term that includes non-over the air coverage due to cable systems.

The Nielsen radio Metro Survey Area (MSA) maps are at http://www.americanradiohistory.com/Arbitron-Market_Maps.htm

The latest map is dated 2016. They is not yet a 2017 map, but changes are generally minimal.

Reading is a separate market, consisting of Berks County only.
 
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