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Who are these ppl calling in testimonials in commercials?

Lee Linwood said:
I have no problem buying products or services promoted on radio, on their merits rather than the hosts' "personal" endorsements or the actors phoning in their phoney endorsements
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That's you. You are one person. Advertisers want to reach millions. They are pretty sure their approach of using endorsements will appeal to a large number of people in the target age group. They're paying for access to that audience base, and you're in that base. Advertising in general is a percentage business. You never achieve 100% success, but you hope your pitch will be successful often enough to make the ad worthwhile. Otherwise, they won't do it.
 
umfan said:
What do you consider 'highly rated', Big A? Would a Top 5 station in a Top 15 market meet that definition?
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Depends on the format and demographics. I was thinking either Z-100 or even WLTW. Specifically a music station targeting 25 to 54.

Even with all the success that classic hits has in ratings, it's starting to get some testimonial advertising.
 
Local host promoting a local business is a different animal than a national host promoting magic pills. That being said, Paul Harvey was said to have never endorsed something he didn't use or couldn't personally recommend.
 
gr8oldies said:
Local host promoting a local business is a different animal than a national host promoting magic pills. That being said, Paul Harvey was said to have never endorsed something he didn't use or couldn't personally recommend.
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Hannity endorses a stock trading seminar--"Don't depend on Social Security" Also has endorsed "work from home on the computer" deals.
 
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