Changes at CBS Radio-Entercom San Diego - Page 3
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Thread: Changes at CBS Radio-Entercom San Diego

  1. #21

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    Quote Originally Posted by Signal Geek View Post
    Sure, moving KSON to 103.7 will help North County coverage a bit, but it also carries big risks. KSON has long had strong ratings, its carried the same format for 50+ years, and even hit #1 in the 12+ a few years ago. Not smart to mess with the dial position. As for the signal issue, 101.5 KGB's tower is near KSON's, and they're both 50kw, but KGB has never had a North County repeater. They still get solid ratings.

    I was once in TV management, and worked at several stations that changed networks. Even after massive ad campaigns (Fox is now on Ch. 13!! ABC is now on 11!!), inevitably the stations that kept the same channel position gained share from the stations that changed.
    Kent pointed out the same thing to me when I shared an idea from a video I saw on YouTube regarding Entercom's impact in Dallas-Fort Worth. One of the ideas I shared was that Entercom should swap frequencies with AMP 103.7 and 100.3 Jack FM, meaning that AMP would move to 100.3, and Jack moving up to 103.7. However, Kent told me frequency swaps cost money to promote and they result in some confusion that would take time for listeners to adjust to the new frequencies for those particular radio stations, and said that 100.3 and 103.7's coverage are pretty much identical, stating that there's no reason for Entercom to swap frequencies for those stations. Energy 103.7 is the lowest rated CHR in the San Diego market, but has a strong signal. Therefore, I thought that KSON would have the potential to perform better on 103.7 since Entercom is spinning 92.1, and Energy would move down to 97.3.

  2. #22
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    Quote Originally Posted by miketheradioguy View Post
    Kent pointed out the same thing to me when I shared an idea from a video I saw on YouTube regarding Entercom's impact in Dallas-Fort Worth. One of the ideas I shared was that Entercom should swap frequencies with AMP 103.7 and 100.3 Jack FM, meaning that AMP would move to 100.3, and Jack moving up to 103.7. However, Kent told me frequency swaps cost money to promote and they result in some confusion that would take time for listeners to adjust to the new frequencies for those particular radio stations, and said that 100.3 and 103.7's coverage are pretty much identical, stating that there's no reason for Entercom to swap frequencies for those stations. Energy 103.7 is the lowest rated CHR in the San Diego market, but has a strong signal. Therefore, I thought that KSON would have the potential to perform better on 103.7 since Entercom is spinning 92.1, and Energy would move down to 97.3.
    Entercom knows how much listening is coming from the North County signal. If it is enough to change the rank and rates of KSON, then consideration must be given to swapping signals.

    The best way to swap would be to simulcast for a number of months, constantly telling listeners to reset their buttons and their habits.

    Since the PPM does not depend on memory and writing down things like dial positions (80% of diary entries include dial position or are only dial position.

    If a swap is done, one of the formats will likely die, and its revenue with it. So simulcasting is not as great a sacrifice as it might seem if it protects KSON.
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  3. #23

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    Quote Originally Posted by DavidEduardo View Post


    Entercom knows how much listening is coming from the North County signal. If it is enough to change the rank and rates of KSON, then consideration must be given to swapping signals.

    The best way to swap would be to simulcast for a number of months, constantly telling listeners to reset their buttons and their habits.

    Since the PPM does not depend on memory and writing down things like dial positions (80% of diary entries include dial position or are only dial position.

    If a swap is done, one of the formats will likely die, and its revenue with it. So simulcasting is not as great a sacrifice as it might seem if it protects KSON.
    I'm starting to wonder what impact will KSON have when 92.1 is sold, because as soon as Entercom sells 92.1, KSON will announce that it will no longer broadcast on 92.1 and begin redirecting listeners to 97.3.

  4. #24
    Why wouldn't EMF buy 92.1 and program Air 1? Their current Air 1 signals in San Diego barely cover North County. 96.1 is waaaaay out in Campo, with a weak booster on Mt. San Miguel (also far away) Another (100.1) is a Class A way out in Julian.
    Last edited by Signal Geek; 08-12-2017 at 01:23 PM. Reason: Removing 98.5 reference

  5. #25

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    Quote Originally Posted by Signal Geek View Post
    Why wouldn't EMF buy 92.1 and program Air 1? Their current Air 1 signals in San Diego barely cover North County. 96.1 is waaaaay out in Campo, with a weak booster on Mt. San Miguel (also far away) Another (100.1) is a Class A way out in Julian.
    Sounds like a good idea. Maybe Entercom would be interested in trading some of their spinoffs to EMF, and Entercom would receive some stations in other markets from EMF.

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