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1310 WPBC Sold

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WPBC has been sold to Greg Davis for $150,000.
That is quite a haircut for Chang Kim who bought the station for north of $2M about 15 years back. Even the terms (if I remember correctly) were generous with Chang financing $70K of the purchase price for 3 years.
Greg also controls the 101.1 translator which has been the subject of much speculation lately. I'm guessing he will pair the translator with 1310. Will he then sell the pair or will he attempt to operate it?
 
My guess is he'll probably simulcast with La Raza in Buford or his FM translator there.

Do you know where the transmitter will be? I assume 1310 will diplex with 1420 or another station.
 
RoddyFreeman said:
My guess is he'll probably simulcast with La Raza in Buford or his FM translator there.

Do you know where the transmitter will be? I assume 1310 will diplex with 1420 or another station.
Click to expand...

1420 once diplexed 1690 WWAA on one of its towers, back when 1690 was doing Air America.
 
I know Greg, and he is an excellent broadcaster. However, I think he might be pretty much throwing away $150,000. He wants some of the Atlanta Hispanic dollars, but 1310 plus the 101.1 translator is not going to show up in the ratings. Maybe he will get some smaller advertisers by telling them that they will be covering Atlanta in addition to the Buford area. But other than that possibility, I don't see his buying 1310 as a prudent decision.
 
In my experience with these kinds of purchases, you cannot make a $150,000 mistake on an AM signal - in any market, let alone Atlanta - if you have a translator and a working knowledge of an operating budget.

Now you CAN make a $2,000,000 mistake.
 
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