The May 2017 ArbyTrons, er, Nielsens, are out today, and in the very important 6+ numbers, K-Slacks beat out KESZ by .1 to make the #1...1...1...1...1...1... spot in the ratings.
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K-Slacks: Numero Uno In May
- Thread starter oldiesfan6479
- Start date
The top 5 in 25-54 are KUPD, KESZ, KMXP, KSLX and KOOL. Number 2, 3 and 4 are in a virtual tie (within the margin of error).
KSLX is also #4 in 19-49. And it has held those positions, give or take one or two narrowly separated rankings, for at least a year.
Old Gringo: any idea how Lumberyard 1440/93.3 HD2/92.7 does in 25-54?
Mother Hubbard's purchase of the Gumpdusky stations at a bargain price has really paid off. Time will tell on their recent $1.8m purchase of translator 92~Seven.
What caught Nurse Jeff and my beady eyes in the latest ratings is the share some of the non-comms have in the Valley. KBAQ & KJZZ each have a 2.8, and KNAI 2.4 (a shared frequency down from 3.2 last month) Each of these stations have listening shares greater than KFYI, Sports Parking Lot 98~Seven, KKFR, KOAI, KAJM and Sports Parking Lots 6~Twenty & 9~Ten. Who woulda thunk a Classical Music station in a major market would score that well? NPR stations are performing very well in many markets (#1 in D.C.), and then there's KNAI - the non commercial that plays commercials because no one has the huevos to challenge their non-comm status like what was done in Visalia, Ca https://apps.fcc.gov/edocs_public/attachmatch/DA-16-10A1.pdf
What caught Nurse Jeff and my beady eyes in the latest ratings is the share some of the non-comms have in the Valley. KBAQ & KJZZ each have a 2.8, and KNAI 2.4 (a shared frequency down from 3.2 last month) Each of these stations have listening shares greater than KFYI, Sports Parking Lot 98~Seven, KKFR, KOAI, KAJM and Sports Parking Lots 6~Twenty & 9~Ten. Who woulda thunk a Classical Music station in a major market would score that well? NPR stations are performing very well in many markets (#1 in D.C.), and then there's KNAI - the non commercial that plays commercials because no one has the huevos to challenge their non-comm status like what was done in Visalia, Ca https://apps.fcc.gov/edocs_public/attachmatch/DA-16-10A1.pdf
Multi-station tie for 36th with a 0.3 share, 0.0 rating.
$1.8m/0.3 = YIKES!
Apparently you need a very good radio to pick up 92.7 in the East Valley. I can get a good signal with my outdoor antenna and FM set at home and in the car but it is very weak using anything else. I cannot receive 1440 (clear) except in the car. 93.3 HD comes in load and clear both in the car (driving around town) and at home (McClintock & Warner).
92.7 has gotten worse lately, to be honest. They must have changed the pattern a bit to put more oomph toward central Phoenix and less toward the east.
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