So much for the idea of acquiring & assimilating disenfranchised 102-1 The Edge listeners...
All KEGL has done by tweaking its playlist is tick off some of its existing, longtime listeners without making inroads at all with former Edge listeners.
People who used to listen to The Edge aren't suddenly going to listen to KEGL in droves simply because KEGL decided to make changes to 20% of its music rotation. Former Edge listeners aren't going to sit through a bunch of stuff they don't like simply to hear a song they do happen to enjoy two or three times an hour.
Corporate radio programmers are such morons! What if Pepsi went away? Would Coke change 20% of its formula in an effort to appease Pepsi drinkers? What about MSNBC? Would Fox News suddenly instruct Sean Hannity to espouse liberal viewpoints for one-fifth of his show?
The Edge disappears, and KEGL's ratings (within a few months of making their own tweaks) erode.
Apaprently, KEGL did an insufficient job of researching the effects its playlist changes would have on its existing listener base.
All KEGL has done by tweaking its playlist is tick off some of its existing, longtime listeners without making inroads at all with former Edge listeners.
People who used to listen to The Edge aren't suddenly going to listen to KEGL in droves simply because KEGL decided to make changes to 20% of its music rotation. Former Edge listeners aren't going to sit through a bunch of stuff they don't like simply to hear a song they do happen to enjoy two or three times an hour.
Corporate radio programmers are such morons! What if Pepsi went away? Would Coke change 20% of its formula in an effort to appease Pepsi drinkers? What about MSNBC? Would Fox News suddenly instruct Sean Hannity to espouse liberal viewpoints for one-fifth of his show?
The Edge disappears, and KEGL's ratings (within a few months of making their own tweaks) erode.
Apaprently, KEGL did an insufficient job of researching the effects its playlist changes would have on its existing listener base.