It's interesting that not all seven games will air on the main NBC network. Two games are scheduled for NBC SN: Saturday and Wednesday. I understand the Wednesday night move, but Saturday seems strange, given that the playoff games on Saturday aired on NBC.
Game Date Time (ET) Pittsburgh vs. Nashville Networks
Game 1 Monday, May 29 8 p.m. Nashville at Pittsburgh NBC, CBC, Sportsnet, TVA Sports
Game 2 Wednesday, May 31 8 p.m. Nashville at Pittsburgh NBCSN, CBC, Sportsnet, TVA Sports
Game 3 Saturday, June 3 8 p.m. Pittsburgh at Nashville NBCSN, CBC, Sportsnet, TVA Sports
Game 4 Monday, June 5 8 p.m. Pittsburgh at Nashville NBC, CBC, Sportsnet, TVA Sports
Game 5* Thursday, June 8 8 p.m. Nashville at Pittsburgh NBC, CBC, Sportsnet, TVA Sports
Game 6* Sunday, June 11 8 p.m. Pittsburgh at Nashville NBC, CBC, Sportsnet, TVA Sports
Game 7* Wednesday, June 14 8 p.m. Nashville at Pittsburgh NBC, CBC, Sportsnet, TVA Sports
Isn't that SOP for NBC -- opener on the over-the-air network, then off to cable until Game 4? I believe the thinking is that they want any possible deciding game to be on the main signal.
Not really. Only two games on cable.
Are you under the impression that cable has had Games 4, 5 and/or 6 before this season? Because that's not the way I remember it.
That's because NBC doesn't own a sports diginetI don't know what it might cost the NBC mothership to air an NHL playoff game versus broadcasting on one of the digitnets but on a night when there was nothing prime playing on any of the major networks NBC still puts the game on a sub-net. Doesn't make sense to me. That game was one of the most intense games of the season and the winner was destined to go on to the finals so it had about as much importance as any hockey game this season. Yet NBC let it slide.
NBCSN gets (At least) TWENTY TIMES the ratings that COZI-TV does (Heck, it even gets at least 15 times the ratings as MeTV does).
Common sense tells me that any time a live sport can be aired on a mothership as opposed to a sub-net it is to that sport's advantage in terms of exposure. Hockey seems to have enough trouble getting eyes on its games. If I were a NHL suit I would appreciate as much exposure as possible within the USA.
I realize there might be irate fans who subscribe to Center Ice should the playoffs also be aired on a national free network but it would be to the game's advantage.
Of course, those same suits are probably still fuming that the Rangers aren't playing Pittsburgh because everything in their world is Northeast centric.
Outside the northeast, midwest, the northern tier of western states, and expatriates therefrom, there's little interest in hockey.
Maybe. Here's a chart of the teams and their attendance. Sure you see Chicago at the top. But in the Top 10 is Tampa. Expatriates? Perhaps. Also some great marketing. Look down a little further and you see Dallas and Anaheim. It's actually pretty evenly spread. And a lot of those attendance figures are limited by the size of the arenas. They could probably sell more tickets if there were more seats.
http://www.espn.com/nhl/attendance
How does this translate to broadcasting? Here's what we can say: The hockey audience isn't big, but its very passionate. Last year, about 4 million people watched the Stanley Cup finals. That's substantially lower than the lowest rated World Series, which was 12 million in 2012. It would help if there were bigger cities in the finals. The last time that happened was 2013 with Chicago & Boston and over 8 million watched. Still smaller than the lowest rated world series. The NBA Finals, also in June, get about 20 million viewers. The lowest was 9 million in 2010.
But as I said in an earlier post, it's June, and HUT is also a bit lower this time of year. Most networks are in reruns. This is original content. The only thing NBC has to do is meet their audience projections with advertisers. If they're smart, they set them low, knowing that a lot of big cities didn't even make the playoffs. If they go six games, they should make some money. If it's just four games, with no drama or excitement, they'll probably lose.
The star power of the Penguins, and the fact that the Pens are the defending champions, helps quite a bit. Nashville is a tough sell outside of its home market, but it could have been a lot worse. Five Canadian teams made the playoffs this year, and one nearly made the final. An Ottawa-Edmonton matchup would have been a financial bloodbath for NBC no matter how low the projections were.
The star power of the Penguins, and the fact that the Pens are the defending champions, helps quite a bit. Nashville is a tough sell outside of its home market,