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Streaming copyrighted music is expensive, and it gets more expensive with each listener a station gains. There's also the matter of advertising -- if any ads on the station are voiced by unionized talent, the station is liable for TRIPLE the base streaming payment. Lots of fingers in the till.
The format is not "unsellable". But its sales prospects are limited to mostly local direct accounts. The smaller the market, the better the chance of doing well with this kind of format as the agency revenue in those markets is proportionally small.
The Me-TV 'brand' itself might have some awareness locally if the TV affiliate of choice regularly promotes the channel or its shows. There probably won't be local radio outlets nearest the TV affiliate touching it, though. I could see a rural/exurban FM within the TV affiliate's market trying it...but only if it already uses a similar gold-based format.
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