The Media Bubble -Politico article

http://www.politico.com/magazine/st...bubble-real-journalism-jobs-east-coast-215048

The article shows how media industry is concentrated on the coasts due to demographic issues and how industries are in clusters in certain regions.

This is one of those articles where I just have to say one word: "Duh!" The media is based in the major population centers, which is also where the media jobs are. No kidding! It's also where the advertising industry is based. What drives the media? ADVERTISING! Duh!

So why is internet media different? It mainly relies on Google Ads and similar internet ad services to power the revenue. Not major agencies in NY, Chicago, and LA. So they can be based anywhere, and don't need an internal sales force to get that advertising. They just embed the Google HTML code, and Google servers do the work.

As much as Bannon complains about globalism, it's what makes Breitbart work. If it wasn't for the World Wide Web, Breitbart would be another locally based media site, like the New York Times. Globalism gives him the power to do whatever he wants. Same with Fox, owned by News Corp, one of the biggest media companies in the world. Globalism hasn't hurt Fox one bit. It gives them the power to be contrary to the mainstream. Meanwhile, the New York Times, the Washington Post, and late night talk shows are all focused firmly on their local base, which is largely blue. That's why things are the way they are. If Bannon wants more conservative media, he needs to promote globalism. Because the money has to come from somewhere, and it's not going to come from Mississippi or Indiana, even though that may be where conservatism reigns.

TheBigA said:

This is one of those articles where I just have to say one word: "Duh!" The media is based in the major population centers, which is also where the media jobs are. No kidding! It's also where the advertising industry is based. What drives the media? ADVERTISING! Duh!

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You mean ONE major population center: Noo Yawk.

And that's the problem: Noo Yawk (and by extension, national) media and advertisers care not one whit for anything west of Pittsburgh or south of the Potomac. They cater almost strictly to northeastern interests (advertisers, programmers, and viewers), to the neglect of the other 80% or so of the US population. Unless a disaster happens (tornado, wildfire, plane crash, terrorist attack) outside the Northeast Bubble, I doubt that any of the networks (NBC being the worst offender, by an order of magnitude) could care less if the rest of the country is watching or not.

KeithE4 said:

And that's the problem: Noo Yawk (and by extension, national) media and advertisers care not one whit for anything west of Pittsburgh or south of the Potomac.

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You're perhaps familiar with the famous New Yorker cover cartoon: New Yorker's View of the World? If you forgot, here's a link:

http://ritholtz.com/wp-content/uploads/2009/11/New-Yorkers-View-of-the-World.jpg

This was done in 1976, over 40 years ago, and is as true today as it was then. Nothing has changed, except people have access to other stuff. But it doesn't change the fundamental reality, and that is that where there are lots of people, there are lots of jobs and lots of money. That also usually means lots of liberals. Consider Atlanta. It calls itself the Athens of the South. It's one of the most conservative states in the union. Lots of Republicans there. Except in Atlanta, which votes blue. So Ted Turner based CNN there, thinking he would escape the New York bubble. Then CNN was bought by Time Warner. Pop goes the bubble.

Nowhere is the New York/Northeast bias as obvious as it is on Sirius XM. Not only is New York radio talent recruited for its music, sports and talk channels, but starting with this baseball season, if your small-market, non-Northeastern team is playing a big-market, Northeastern team, you have to buy SXM's online/mobile app service to hear your club's announcers -- even if your team is playing at home! In previous seasons, it was home feeds only on satellite, and both feeds available online/app.

When the Yankees visited the Reds in Cincinnati, subscribers to the radio side of SXM (that is, via satellite and terrestrial repeaters) heard John Sterling and Suzyn Waldman for all three games rather than Marty Brenneman and Jeff Brantley. Similarly, fans of the Milwaukee Brewers heard the Boston radio team for every game of the Red Sox-Brewers series in Milwaukee. Sorry, flyover America, you must pay more to hear your teams' play-by-play on satellite radio because the Northeast is what matters.

TheBigA said:

Consider Atlanta. It calls itself the Athens of the South. It's one of the most conservative states in the union. Lots of Republicans there. Except in Atlanta, which votes blue. So Ted Turner based CNN there, thinking he would escape the New York bubble. Then CNN was bought by Time Warner. Pop goes the bubble.

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Which is one reason why CNN's reputation as a legitimate news outlet has gone down the dumper. They used to be the go-to network for news during the times that CBS, NBC, and ABC were airing other programming. No longer. They're little different than MSNBC now.

KeithE4 said:

Which is one reason why CNN's reputation as a legitimate news outlet has gone down the dumper. They used to be the go-to network for news during the times that CBS, NBC, and ABC were airing other programming. No longer. They're little different than MSNBC now.

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Or the other New York based news channel...located just one block away on the same exact New York avenue. Right across that avenue from NBC. Amazing.

I don't think ANY of them are any more legitimate than the other. They each have their audience and their tribe. That's how media works. Not liberal or conservative, just sales demographics. That's where this article is correct. If CNN could make more money praising Trump, that's what they'd do. The only reason Fox does what it does is because it makes money. If it didn't, it would do something else. If money wasn't an issue, and their hosts weren't all northeast elitists, they'd move to Mississippi.

CTListener said:

Sorry, flyover America, you must pay more to hear your teams' play-by-play on satellite radio because the Northeast is what matters.

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I have a feeling MLB dictates a lot of that, because the same is true of the MLB Channel. Which is also based you know where.

But what about Sinclair, Raycom, Gray and Nexstar they are the largest TV station owners in the United States. They focus on the "Flyover Country" and somehow they are more powerful than even the Network O&O's apparently and they are the largest media companies not located in NYC and LA. Note to Los Angeles, New York and San Francisco these companies are just coming to the surface now since Nexstar's flagship station is in San Francisco via KRON 4 through Nexstar's takeover of Media General. Also Sinclair because their new flagship station is KTLA Los Angeles and WPiX New York because of the tribune deal.

Also Youtube was supposed to provide a bigger picture of the World such as content from all over the world plus Flyover country. But then again more influential content makers are based in the clusters the article has said.

RadioPatrol said:

But what about Sinclair, Raycom, Gray and Nexstar they are the largest TV station owners in the United States. They focus on the "Flyover Country" and somehow they are more powerful than even the Network O&O's apparently and they are the largest media companies not located in NYC and LA.

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We'll see how that changes for Sinclair now that they own major markets. It won't change today or tomorrow. But in a year or two. People who live in NYC or LA don't care about "flyover country." That won't get them ratings where it counts. You play to your local crowd. That's what the NY and LA Times do.

As I said, at one time CNN was based in Atlanta. Not any more. The lure of the money, the jets, the power, it's all in the population centers. It's not in "flyover country." A day will come when Sinclair will have an office on Avenue of the Americas, with a studio on the first floor, just like the other guys, and the folks in "flyover country" can watch morning TV from midtown Manhattan, just like the other guys.

KeithE4 said:

You mean ONE major population center: Noo Yawk.

And that's the problem: Noo Yawk (and by extension, national) media and advertisers care not one whit for anything west of Pittsburgh or south of the Potomac. They cater almost strictly to northeastern interests (advertisers, programmers, and viewers), to the neglect of the other 80% or so of the US population. Unless a disaster happens (tornado, wildfire, plane crash, terrorist attack) outside the Northeast Bubble, I doubt that any of the networks (NBC being the worst offender, by an order of magnitude) could care less if the rest of the country is watching or not.

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https://www.youtube.com/watch?v=HW8bRx7mvmE

Apparently Sinclair's Circa Division did a segment called "America's Foreign correspondent" The video talks about the Midwest in a cartoonish way though. They basically stole ideas from the Daily Show to do that segment and in other ways its a corporate in your face on how Sinclair managed to be more powerful than Network O&O's in some parts of the nation and how the West and east coasts are out of touch with the rest of the nation.

https://en.wikipedia.org/wiki/Circa_News