Where did the oldies go? Why rebroadcast Hot 97.5/103.9?
Where did the oldies go? Why rebroadcast Hot 97.5/103.9?
Why the owner of KIKO-FM would want to interfere with his own station that is already serving the East Valley is beyond me!
and virtually none of metro Phoenix is in the 60 dBu signal contour of KIKO-FM. Plus, KIKO-FM is an older skewing format. Not a lot of businesses in Phoenix were making beelines for KIKO.
He's probably making a lot more money leasing the time on the translator to Hot than he was making off of KIKO-FM. Remember that 95% of listening occurs inside the 60 dBu signal contour, and virtually none of metro Phoenix is in the 60 dBu signal contour of KIKO-FM. Plus, KIKO-FM is an older skewing format. Not a lot of businesses in Phoenix were making beelines for KIKO.
I'm assuming KIKO-FM uses their HD signal just to give them that extra power to penetrate the East Valley. Amazing how much distance an analog FM signal can go with that extra boost from HD.
I'm assuming KIKO-FM uses their HD signal just to give them that extra power to penetrate the East Valley.