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New Radio home of your L.A. Chargers

SimiRadioListener26 said:
Does your definition of "evening and night" include 5 PM? What happened to "afternoon drive time"?
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Of all the games, only a couple are on weekdays. It's hardly significant compared with the added revenue and the opportunity to generate some new cume.

When I was programming KTNQ during the years it generally tied with KFI in 25-54, we would do soccer on weekday afternoons when there was an important match. It definitely helped ratings, and had a halo effect on the rest of afternoons and even evenings.
 
I do not care. A news / talk station in the number to market has no business airing any sporting events. Its bad enough the failure known as kabc has hockey. The game the baffoons aired on kfi should have been on there sister station.
 
hotpatrick2004 said:
I do not care. A news / talk station in the number to market has no business airing any sporting events. Its bad enough the failure known as kabc has hockey. The game the baffoons aired on kfi should have been on there sister station.
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Look at the history of famous news and talk stations doing sports and even sports blocks in the evening and on Weekends. KOA in Denver is a good example. WGN in Chicago billed much more and had a younger average listener age when they had the Cubs. KIRO in Seattle, WWWE in Cleveland both carry MLB boadcasts, which is even more intrusive because there are so many more games.
 
hotpatrick2004 said:
I do not care. A news / talk station in the number to market has no business airing any sporting events. Its bad enough the failure known as kabc has hockey. The game the baffoons aired on kfi should have been on there sister station.
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KFI is one of the top billing and rated AM stations in the county due to its Class 1A signal. It is usually among the top 10 in the market (dominated by its FM sister stations).Its owners (past and present) have had a history of including sports for over ninety years. The station's attempt to delineate sports (specifically he Dodgers but also several other teams) and compete for the top forty audience in the seventies in the Wesley/Nevins era was a flop. Programming sports as part of their broadcast day is both their "business" and "right" but also the part of the station's heritage.

Although KFI is co-owned with KLAC abd KEIB on the AM dial it has ten times the power of either and its all-sports sister station already has the Dodgers and Clippers. If management decides to sell time to the Chargers as part of a larger package its their call to make - just as uit is with Jim Cranmer on Sunday afternoon or the House Whisperer in the mooring. The station is also anchor for Priemere networks syndicated Jesus Christ, Handel on the Law and Coast to Coast programs. This type of "magazine style" programming may not fit your preference (the weekday news/talk mode but is consistent with KFI's history of appealing to diverse audience segments.

I happen to be old enough to remember the Boy Scout Jamboree with Dick Crenna , C. P McGregor's "Heartbeat Theater" Salvation Army dramas and Young America Sings(all local origination after NBC signed off on Sunday evenings) on the station during radio's golden age - not to mention Andy and Virginia Manifold, Dave Starling's Ladies Day, Dick Sinclair's Polka Parade and Chuck Cecil's Swinging Yeas. Several of these programs lived on long after leaving KFI. Not only does KFI have "business" airing sporting events, it has done so consistently plus many other types of programs. That's why its still going strong.

Just as an aside, there is available online a CD containing 83 Heartbeat Theater episodes from 1958-60 - this is what you would have heard n KFI in thst era. Andy Mansfield's "Turn Back the Clock" was syndicated to the Armed Forces Radio network and is still available as well.

https://www.otrcat.com/p/heartbeat-theater
 
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Art Landing said:
Although KFI is co-owned with KLAC abd KEIB on the AM dial it has ten times the power of either and its all-sports sister station already has the Dodgers and Clippers.
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Minor nit that must be picked: KEIB is 50 kw days and 44 kw at night. But it is far up the dial, so actually KLAC has better coverage with its big 5 kw at 570.
 
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