The application is not dead. While 95.5 is shortspaced to 94.9 and 96.1, the short spacing existed prior to 1964 when the FM spacing rules were first established by the FCC. Those stations can ignore the short spacing to each other when doing upgrades but the move of WSBB to midtown Atlanta also required the modification of a 95.5 FM station near Anniston, Alabama and the 95.7 station at Greenville, GA. Greenville downgraded from 25,000 watts to 6,000 watts and moved much closer to Columbus so it's out of the way.
Cox could not get a grant on the 95.5 application as long as the newspaper-crossownership FCC rule is in place but its expected the FCC will act on modifying or doing away with the rule at their May meeting and yesterday one FCC Commissioner stated at the National Association of Broadcasters Convention going on now in Vegas that the rule is outdated and no longer logical especially since the internet is not given any weight in determining media control in a market area. Cox Atlanta operation was even cited by Commissioner O'Rielly as a great example of how one entity owning radio, TV and the daily newspaper can actually improve public services of each spectrum and especially the newspaper.
The WSBB application was dismissed when the Anniston 95.5 station didn't pay its FCC regulatory fees. The FCC canceled their permit and the WSBB permit as they were contingent upon each other. Cox quickly paid the past due fees and requested reinstatement. As long as that reinstatement is pending, the application spectrum is being protected.
The cross ownership rule as it exists now prevents Cox from moving any FM signal close enough to Atlanta that the 60 dBu contour covers 100% of the city limits of Atlanta which is where the newspaper is published. WALR has attempted to move in closer by downgrading to 50,000 watts but the 104.1 frequency causes problems for the Atlanta Airport radio systems and that application was withdrawn. It does appear from a spacing standpoint, WSRV could move closer, especially if it were to downgrade but the biggest payoff to Cox with the rule going away, no doubt, would be the ability to move the 95.5 signal to midtown Atlanta.
It would be interesting to know the breakdown of listenership to 750 AM and 95.5 FM. If the move of 95.5 takes place, rural areas east of Atlanta and outside the radio market will lose the signal but metro areas west of Atlanta
will get a big increase. Smart move for Cox.