http://www.marketwatch.com/story/ih...not-survive-another-year-2017-04-21-121035436
I always thought IHeart was livin' too Large for their own britches!!
The more they had these contests and underwrote these big concert events, the more I knew they how desperate they were. There's normal "growing" of a brand, and then there's this over-hyped "expansion on steroids" that I knew wasn't sustainable for them. Everyone wants to be be THE next big thing... But, in this digital world, there WILL NEVER be another dominate thing, like MTV. But the greedy choose to self-delude themselves with irrational exuberance!!!
I always thought IHeart was livin' too Large for their own britches!!
The more they had these contests and underwrote these big concert events, the more I knew they how desperate they were. There's normal "growing" of a brand, and then there's this over-hyped "expansion on steroids" that I knew wasn't sustainable for them. Everyone wants to be be THE next big thing... But, in this digital world, there WILL NEVER be another dominate thing, like MTV. But the greedy choose to self-delude themselves with irrational exuberance!!!
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