Univision Deportes Radio officially launched yesterday in 10 major US radio markets including KHOV 105.1 FM here in Phoenix. The network is airing on 1280 WADO-AM New York, 1020 KTNQ-AM Los Angeles, 1200 WRTO-AM Chicago, 1270 KFLC-AM Dallas, 1010 KLAT-AM Houston, 1140 WQBA-AM Miami, 105.1 KHOV-FM Phoenix, 870 KLSQ-AM Las Vegas, 1350 KCOR-AM San Antonio, and 1530 KGBT-AM McAllen TX.
Looks like Univision Deportes Radio will try to heavily compete with ESPN Deportes Radio. The network is going to focus a lot on sports, specifically soccer featuring teams from LigaMX, CopaMX, the U.S. National teams, MLS and Liga Portugal. Univision Deportes Radio will also use their affiliates local radio assets and partnerships to air a varied line-up of local market games from other major league sports teams. Local market contests will feature: MLB / Los Angeles Dodgers, Chicago Cubs, Chicago White Sox, New York Yankees, Arizona Diamondbacks and the Texas Rangers; NBA / Chicago Bulls, Phoenix Suns and Dallas Mavericks; MLS / FC Dallas, Houston Dynamo, Chicago Fire; NFL / Chicago Bears and Arizona Cardinals; and NHL/ Chicago Blackhawks.
Interesting that Phoenix is the only market in the initial roll-out that will be utilizing an FM signal. Also, besides Chicago, it appears the Phoenix affiliate of Univision Deportes Radio has the Spanish language play-by-play rights for all the local major sports teams (sorry Coyotes).
We'll see how they do in the crowded Spanish language radio market. I wish them well!