Howie's a 4 hour infomercial for his books and tshirts.
I think that is known as an alternative revenue stream, and is no different than Kiss 108 doing their 2 big yearly concerts that net them a pretty penny, or any of a dozen different ways broadcasters bring in non ad dollar revenue.
So he goes to Market Basket on a Saturday, sells his book for 20 bucks, he self publishes, maybe it costs him 5 bucks a book to print ... all his self published stuff is paperback, and he makes a good chunk of change in the process.
BTW there was a line to get books at one signing last weekend. CHA CHING.
Love him or hate him, you have to admit that once he got out of his Entercom contract , he has done very well self syndicating. Even the last 2 years at Entercom, were very very lucrative as they had to pay him way more than he was worth to keep him, albeit against his will. He laughed all the way to the bank.
He is still on more stations than Imus.
He can be as offensive as any right wing conservative host,but yet we see no advertiser boycott like Limbaugh, O'Reilly or Imus did.
He will milk this cow for as long as it provides for him.... and any of us would do the same.