AM970 The Answer - Page 3
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Thread: AM970 The Answer

  1. #21
    Quote Originally Posted by umfan View Post

    Piscopo may have had an off day, but he doesn't do too poorly considering the many options in the market and his station doesn't require direct government subsidies to stay on the air.
    Depends. There are some who view the tax deduction for advertising to be a government subsidy.

  2. #22
    Quote Originally Posted by umfan View Post
    his station doesn't require direct government subsidies to stay on the air.
    From RadioInk:

    "Only The Home Depot aired more commercials than the U.S. Department of Transportation last week, according to Media Monitors. The USDOT aired 40,287 spots on radio stations all across the country, with The Home Depot at 77,108."

  3. #23
    Quote Originally Posted by TheBigA View Post
    From RadioInk:

    "Only The Home Depot aired more commercials than the U.S. Department of Transportation last week, according to Media Monitors. The USDOT aired 40,287 spots on radio stations all across the country, with The Home Depot at 77,108."
    LOL! What does the DOT advertise? Don't think I've heard them. And wouldn't those be classified as PSAs?

  4. #24
    Quote Originally Posted by wadio View Post
    LOL! What does the DOT advertise? Don't think I've heard them. And wouldn't those be classified as PSAs?
    Nope. Paid ads. I'm sure you've seen them. "You drive, you text, you pay" All those drunk driving spots. "Click it or ticket." All paid spots. No PSAs. That's why they get ranked in Media Monitors next to Home Depot. Your tax dollars at work.

  5. #25
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    Quote Originally Posted by TheBigA View Post
    Nope. Paid ads. I'm sure you've seen them. "You drive, you text, you pay" All those drunk driving spots. "Click it or ticket." All paid spots. No PSAs. That's why they get ranked in Media Monitors next to Home Depot. Your tax dollars at work.
    The theory is that prevention is cheaper than the combined costs of enforcement and the damages and social consequences of drunk driving and driving while texting. I wonder if there has been any valid research that demonstrates whether these ads are effective.
    Last edited by DavidEduardo; 04-12-2017 at 03:37 AM.
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  6. #26
    A tax deduction can only be taken against taxes owed, so there is still money flowing into the US Treasury from commercial radio operations if any tax deduction against a loss is taken. As opposed to so-called 'public' radio where money is only drained.

  7. #27
    Quote Originally Posted by TheBigA View Post
    Depends. There are some who view the tax deduction for advertising to be a government subsidy.
    They are mistaken. Advertising is a legitimate business expense.

  8. #28
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    Quote Originally Posted by oldrover View Post
    They are mistaken. Advertising is a legitimate business expense.
    But Big A's point is valid. There are some in government that believe that advertising should not be deductible as an expense. There are movements in various state legislatures to eliminate deductibles for advertising and there is talk of it on a national level.
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  9. #29
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    Quote Originally Posted by umfan View Post
    A tax deduction can only be taken against taxes owed, so there is still money flowing into the US Treasury from commercial radio operations if any tax deduction against a loss is taken. As opposed to so-called 'public' radio where money is only drained.
    It is not quite that way.

    Every business expense is exactly that: an expense, not a "tax deduction".

    In a business, expenses are deducted from gross revenues to determine the profit or loss of the enterprise. Tax liability or "taxable income" only results if there is a profit, but in all cases financial statements showing business income vs. business expenses are prepared. In other words, the profit after expenses is taxed and tax liability is only determined after it is established that there is a profit. You can not determine how much tax is owed on a business until you determine what, if anything, is left over after expenses.

    (Obviously, it's more complicated than this... many capital expenses such as machinery, vehicles, etc., are not deductible in full as an expense in the same year they are incurred. And there are complicated things like oil depletion allowances that reduce tax liability which must be considered.)

    Some legislators believe that advertising should not be allowed as a business expense. They are insane.
    Last edited by DavidEduardo; 04-13-2017 at 03:13 PM.
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  10. #30
    Quote Originally Posted by TheBigA View Post
    Nope. Paid ads. I'm sure you've seen them. "You drive, you text, you pay" All those drunk driving spots. "Click it or ticket." All paid spots. No PSAs. That's why they get ranked in Media Monitors next to Home Depot. Your tax dollars at work.
    Interesting, thanks. I always thought those were privately funded.

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