AM970 The Answer
Page 1 of 4 123 ... LastLast
Results 1 to 10 of 37

Thread: AM970 The Answer

  1. #1

    AM970 The Answer

    Has anyone heard the Joe Piscopo show today? It was pathetic Joe is going on and on like a broken record as he always does, about his kids, his divorce, then Debbie DuHaime chimes in about her divorce and her constant laughing I rather listen to a toilet bowl flush.
    Joe please run for Governor of NJ and do us all a favor.

  2. #2
    There are only a few hundred people listening...why are you one of them?

    The toilet flush comparison is apt.

    LCG

  3. #3
    There are 3 morning talk shows in NYC, all of them hosted by narcissists: Piscopo, Schnitt and Imus. My morning radio listening is now streamed from out of town. I agree that "Live and Local" is important but first you gotta' like the host.

  4. #4
    With all these floundering AM signals in the area, why can't one be smart and go Classic Oldies like Surf in LA. I just do not understand it, can't do any poorer and it could operate on a shoestring budget. I say the same for the Philly and all Northeast coast city markets.

  5. #5
    Super Moderator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    34,158
    Quote Originally Posted by Gunsmoke View Post
    With all these floundering AM signals in the area, why can't one be smart and go Classic Oldies like Surf in LA. I just do not understand it, can't do any poorer and it could operate on a shoestring budget. I say the same for the Philly and all Northeast coast city markets.
    The AM stations that you say are floundering are likely making money.

    In a market where so much advertising comes from agencies, a music AM catering to people over 60 is not going to get much business.

    The less viable AMs have lesser signals. So they are limited to relatively small portions of the market, and thus to smaller businesses. The issue is whether how many of them want to reach seniors and whether they can afford more expensive radio advertising. Many small local business have found targeted cable TV, local shoppers and mailers and things like Yelp and search optimization to be the best investments.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  6. #6
    Quote Originally Posted by DavidEduardo View Post


    The issue is whether how many of them want to reach seniors and whether they can afford more expensive radio advertising. Many small local business have found targeted cable TV, local shoppers and mailers and things like Yelp and search optimization to be the best investments.
    A side note: The "Storm" weather app by Weather Underground has discontinued its "Ad Free" edition and now offers the ad-supported version only. Apparently there's money to be made from streaming ads - enough to make selling the app itself unprofitable.

    It's interesting to see the ad-supported model that's been working well in broadcasting for decades shifting to online ad delivery.

  7. #7
    Quote Originally Posted by wadio View Post

    It's interesting to see the ad-supported model that's been working well in broadcasting for decades shifting to online ad delivery.
    Not exactly "shifting," but expanding, and with basically the same demographic rules.

    The big exception is music, where the creators are opposed to people getting music for free. They are encouraging companies like Spotify and Pandora to discontinue their ad-supported free services and replace them with "premium" subscription services.

  8. #8
    Quote Originally Posted by TheBigA View Post
    Not exactly "shifting," but expanding, and with basically the same demographic rules.
    I should have said, "shifting into," not, "shifting to," but the demographic rules are different in that advertisers can directly target listeners based on metrics far beyond age, sex, income and general location. They can drill down, for example, to listeners in specific zip codes who are shopping for a full-sized SUV and have a less than 3 year old vehicle to trade in. If that happens to be a 75 year old male, he gets served the ad. So that makes targeting age, per se, far less important.

    The big exception is music, where the creators are opposed to people getting music for free. They are encouraging companies like Spotify and Pandora to discontinue their ad-supported free services and replace them with "premium" subscription services.
    Interesting. Not sure why it matters to the music industry where the money comes from as long as they get paid. In the 1930s and 40s, the music industry tried to stop allowing their records to be played on "free" radio for the same reason but, when they lost that battle, record sales exploded.

  9. #9
    Quote Originally Posted by wadio View Post
    I should have said, "shifting into," not, "shifting to," but the demographic rules are different in that advertisers can directly target listeners based on metrics far beyond age, sex, income and general location.
    Sure they can drill down, but it doesn't change the fact that there are fewer advertisers targeting the 75 year old male than the 40 year old female.

    Quote Originally Posted by wadio View Post

    In the 1930s and 40s, the music industry tried to stop allowing their records to be played on "free" radio for the same reason

    It wasn't the music industry but the musicians union. Playing records meant less work for musicians. Paul Whiteman sued, and lost.

  10. #10

    Join Date
    Aug 2013
    Location
    Washington
    Posts
    107
    Quote Originally Posted by wadio View Post
    There are 3 morning talk shows in NYC, all of them hosted by narcissists: Piscopo, Schnitt and Imus. My morning radio listening is now streamed from out of town. I agree that "Live and Local" is important but first you gotta' like the host.
    Who do you listen to?

Page 1 of 4 123 ... LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us