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Advertisers are boycotting Fox News because of the Bill O'Reilly Scandal

Looks like 5 ad companies have pulled their ad's on Sean Hannity TV & radio shows due to defending Roy Moore. Hannity fans destroying coffee makers due to them pulling their ad's from Hannity's TV show.
 
umfan said:
Keurig's already backed off of this. Considering how dominant FNC is, advertisers stay away at their own peril. Hannity is the #1 Cable News show.
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It really doesn't matter....lots of other places for advertisers to go. They don't have to deal with controversial issues when they advertise on HGTV or Lifetime. Limbaugh is the #1 syndicated radio show and lots of major advertisers specifically say they don't want to be in his show. Both sides have made it difficult for advertisers. Hannity himself promoted an ad boycott of MSNBC. The president promoted an ad boycott of the NFL. It's not just liberals using this technique. It's bad for the entire industry, and it has to stop.
 
TheBigA said:
Both sides have made it difficult for advertisers. Hannity himself promoted an ad boycott of MSNBC. The president promoted an ad boycott of the NFL. It's not just liberals using this technique. It's bad for the entire industry, and it has to stop.
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I don't disagree, but frankly Liberals started it. It took decades but the Right is now returning fire. And I don't see how it ends. Looks like Mutually Assured Destruction if you ask me.

Guess somebody should have thought ahead to that after reading Saul Alinsky's book in the 1970's.

Keurig reversed course after lots of Hannity fans began smashing their machines and
posting the video to YouTube. The same tactic used by NFL fans upset with the anthem protests.
 
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TheBigA said:
Are you familiar with Brent Bozell? His Parents Television Council really pioneered advertiser boycotts many years ago.
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The big difference is when the Parents Television Council was at its biggest in the 90's, there were people both on the left and right that thought there was to much violence in the media and were supporters of PTC. I don't ever see Media Matters ever going after someone from MSNBC or the Left unless they want to lose most of its current supporters.
 
The funny thing about advertiser boycotts is that they can't be very effective at changing the bottom line. Let's exaggerate a great deal and suppose 100,000 people smashed their Keurigs this weekend, and they all consumed 365 K-cups a year. That's taking $2 million of revenue out of a company that earned over $4 billion in revenue. 0.05% drop in revenue, a total rounding error.
 
umfan said:
I doubt that Hannity has to worry about too many advertisers wanting to leave him with numbers like these.
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The problem isn't the numbers. The problem is the controversy. Advertisers can get better ratings on Discovery or Hallmark without controversy.
 
TheBigA said:
The problem isn't the numbers. The problem is the controversy. Advertisers can get better ratings on Discovery or Hallmark without controversy.
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As FNC has higher ratings than either of those stations, what is the basis for this assertion? While there are multiple places where ad dollars can be placed, there are few where a lot of people can be reached at once. Hannity offers one of the places where this can be achieved.
 
umfan said:
As FNC has higher ratings than either of those stations, what is the basis for this assertion? While there are multiple places where ad dollars can be placed, there are few where a lot of people can be reached at once. Hannity offers one of the places where this can be achieved.
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Are you comparing FNC or Hannity? Your link only looks at cable news channels. There are lots of cable shows that get more viewers than Hannity that aren't controversial. Take a look:

http://tvbythenumbers.zap2it.com/daily-ratings/friday-cable-ratings-nov-17-2017/
 
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