Nice pattern for fish and European DXers.
Last edited by Wimmmex; 04-12-2017 at 10:52 PM.
Could it be WCRN that is for sale?
With the recent changes at WCRN, it wouldn't surprise me if it is for sale.
WRKO, WBZ, WHDH cover the Metro...but I can't think of another station that does both day and night. (Would any of them would be reduced for a "quick sale" and "make me an offer"?)
Remember, ads are written to draw people in....and coverage estimates are always generous to a fault.
WEZE 590 possibly? I believe they own the TX site..so that may account for the implied value of the land. However, I don't think Salem is looking to sell their most valuable property in Boston.
The ad looks pretty amateurishly written. (And WMEX is an amateurishly run station!)
Then again...who knows!~
Last edited by Wimmmex; 04-13-2017 at 02:22 PM.
Flashing back to the early 60's, Hooperatings were done based on making phone calls. They called any toll free exchanges from the central zone of the market. That meant that the farther suburbs were not surveyed, so even WCOP-1150 when it was Plough's Top 40 operation or WEZE-1260 could successfully compete for ratings.
But Arbitron, beginning in the mid-60's, used "Metro Survey Areas" that covered multiple county areas, so the majority of AMs were out of the running. Add in today's noise levels, and in any major US market, there are sometimes no AMs that cover the whole market (Washington, DC, for example) and most don't have more than 2. Day and night Boston has WBZ and, as you say, maybe 590. The other two are so directional that they lose much of the market at sunset.
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